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RMG 302

Retail Consumer Insight

The course introduces the key theoretical concepts to the understanding of consumer behaviour. Building on this foundation the retail/consumer relationship will be examined through the case study method. Topics such as the retail brand, consumer research and value equations will be introduced and examined.
Weekly Contact: Lecture: 3 hrs.
GPA Weight: 1.00
Course Count: 1.00
Billing Units: 1


RMG 200




MKT 400

Custom Requisites


Mentioned in the Following Calendar Pages

*List may not include courses that are on a common table shared between programs.