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MKT 400

Understanding Consumers

This course involves using social science theories to understand consumers and design effective marketing strategies in response to current trends and challenges facing businesses. Students will employ analytical and critical thinking skills to assess the relevance and implications of current theories for marketing decision-making. This theoretical course is fundamental to analyzing, interpreting, and understanding the personal, psychological, social, and economic aspects of the marketing environment.
Weekly Contact: Lecture: 3 hrs.
GPA Weight: 1.00
Course Count: 1.00
Billing Units: 1


MKT 300




MKT 502, RMG 302

Custom Requisites


Mentioned in the Following Calendar Pages

*List may not include courses that are on a common table shared between programs.