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Accessible Design Principles

Accessible content is content that can be used and understood by a wide range of individuals, including those with disabilities and users of assistive technology. The way we format content can profoundly impact how people engage with and access information.

SLICK at a glance

SLICK is a simple acronym to help you remember some of the accessible design principles which can be applied to all types of digital content. When creating emails, documents, and web pages: simply remember to be slick. 

Structure and headings

Use semantic headings and lists to structure your content in a meaningful way. 


Link text should be clear, self-descriptive, and make sense out of context.


Add alt text descriptions to images.

Colour and contrast

Never rely on colour alone to differentiate between elements, and use strong contrasting colours.

Keep it simple

Use tables for tabular content, use plain language when writing, and design with intention and simplicity.

"SLICK" was inspired by the SCULPT framework created by Helen Wilson at the Worcestershire County Council. (external link)