The Science of Influencer Identification and Social Listening with Dr. Jaigris Hodson
Prototypes & Tools: How to Leverage Online Tools
Most digital marketing and social media experts will tell you to listen to your customers and find key influencers, but just how should you do those things? This interactive and hands-on session will show you how to use low-cost social media scraping tools to identify key trends, conversations, and influencers. With this knowledge, you will not only be able to better market your product or service to your public, but you can also mine for trends that can help you identify new opportunities for product development, better serve your customer base, and develop a competitive advantage.
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Originally presented Winter 2017