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The Science of Influencer Identification and Social Listening with Dr. Jaigris Hodson

Prototypes & Tools: How to Leverage Online Tools

Most digital marketing and social media experts will tell you to listen to your customers and find key influencers, but just how should you do those things? This interactive and hands-on session will show you how to use low-cost social media scraping tools to identify key trends, conversations, and influencers. With this knowledge, you will not only be able to better market your product or service to your public, but you can also mine for trends that can help you identify new opportunities for product development, better serve your customer base, and develop a competitive advantage.

Scroll within the frame below to watch the full presentation, see key words and read the live transcript.

Originally presented Winter 2017