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Setting Up Shopify + Creating Your First Store with Phill Smith

Prototypes & Tools: How to Leverage Online Tools

Your site is your storefront and your virtual salesperson. You may think that your "one-liner" description for your product is the coolest thing since sliced bread, but who is it directed at? Your product might be insanely amazing, but if you're communicating the wrong message on your site or the right message but at the wrong time, then you're product is doomed to fail before it even gets a chance. In this session, we'll cover how to set up a site to build trust, credibility, and desire in your product.

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Originally presented Spring 2021