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Prototypes & Tools

How to Leverage Online Tools

  • Content Marketing for the Scrappy Entrepreneur with Braveen Kumar
    Page Description:Ideation: Creating a content marketing strategy with limited resources and coming up with good content ideas. Creation: A “playbook” of proven content ideas, free creation tools, best practices, and baking your business goals into every piece. Distribution: How to drive traffic through SEO, email, social, content discovery platforms, outreach, syndication, forums, and more. Optimization: Getting better results from your content (using “lead magnets”, “cross-pollinating” across your blog, website, and social), and measuring your performance.
  • Setting Up Shopify + Creating Your First Store with Phill Smith
    Page Description:Your site is your storefront and your virtual salesperson. You may think that your "one-liner" description for your product is the coolest thing since sliced bread, but who is it directed at? Your product might be insanely amazing, but if you're communicating the wrong message on your site or the right message but at the wrong time, then you're product is doomed to fail before it even gets a chance.
  • Startup Social Media Strategy with Brent Stirling
    Page Description:Do you know about the “burrito principle?” This is a crash course on SEO, website set-up, audit checklists, social media strategies and how to build one, which platforms to use, execution and measurement.
  • The Science of Influencer Identification and Social Listening with Dr. Jaigris Hodson
    Page Description:Most digital marketing and social media experts will tell you to listen to your customers and find key influencers, but just how should you do those things? This interactive and hands-on session will show you how to use low-cost social media scraping tools to identify key trends, conversations, and influencers.

How to Build Sites with Code

  • Intro to Code with Mina Mikhail
    Page Description:Entrepreneurs should know how to code. Whether you’re writing your own apps or hiring a developer, understanding code is key to building the prototype that gets you funded. Mina Mikhail, head of Instruction at Bitmaker, has a decade of experience building web apps. Learn the fundamentals of HTML and CSS, and build your very first web app.

How to Prototype Ideas

  • Mockups to Launch with Amir Jaffari
    Page Description:As an entrepreneur you deal with many unknowns and untested assumptions about your market, and your product. The only way to find your product market is to Build measure and learn, quickly. Understanding how to create realistic and functional mock-ups of your website or app without any coding or design knowledge and how to track and analyze your performance, matters.