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PR Fundamentals for Startups with Joy Yap

Customers: How to Handle Public Relations

With an average of three startups launched globally every second, competition to survive, much less thrive, is far from easy. Many startups often struggle to cut through the noise to tell their unique brand story. This session covers how to develop your story, your PR strategy and the state of the media landscape today.

Scroll within the frame below to watch the full presentation, see key words and read the live transcript.

Originally presented Spring 2017