TRSM Research Seminar by Dr. Cheri Bradish

Title:
 Good Sport, Good Work: Understanding Cause and Purpose in Sport

Description:
The purpose of this presentation is to summarize our ongoing research project related to cause-related marketing strategy for sport business, specifically highlighting from within a current marketplace examination, how brands in the sport industry have best incorporated a purpose-driven platform to drive authentic and engaged brand equity with key consumer segments.  It will include a review of the project scope, marketing analysis, and implications for the industry.

Authors: Dr. Cheri L. Bradish, Holly Dunne & Peter Cosentino

Presenter:
Dr. Cheri L. Bradish is the current Ted Rogers Director of Sport Business Initiatives at TRSM, and the Founder and Managing Director of Future of Sport Lab (FSL), a sport innovation research lab at Ryerson University established in partnership with Maple Leaf Sports and Entertainment.