Dr. Matthew Philp
In his role as assistant professor of marketing, Matthew researches issues related to consumer and buyer behavior, primarily in a digital and social media context. At Ted Rogers School of Management, Matthew teaches Marketing Metrics.
Before joining TRSM, Matthew taught at HEC Montréal across the MBA, MSc, and Bacc programs and before that completed his PhD and MSc degrees at the Smith School of Business at Queen’s University.
Digital Marketing, Social Media Marketing, Technology, Consumer Behaviour, Consumer Self-Identity, Word-of-Mouth.
|MTK 300||Marketing Metrics|
|2019-2023||Insight Development Grant - Social Sciences and Humanities Research Council of Canada (SSHRC)|