Eugene Chan
Overview
Eugene Chan is Associate Professor of Marketing in the Ted Rogers School of Management at Toronto Metropolitan University (formerly Ryerson University). He holds a PhD in Marketing from the University of Toronto, a MA in Social Psychology from the University of Chicago, and an AB in Honors Psychology from the University of Michigan. He also has an ARCT (Hons) in Piano Performance from Canada’s Royal Conservatory of Music.
He uses experimental and survey methods and draws on theories from diverse disciplines in the social sciences to study how people make choices, judgments, and decisions in the marketplace, in organizations, and in society. Generally, his research revolves around three themes. First, he studies how political ideology affects consumer behavior in both for- and non-profit contexts. Second, he studies how marketing, health, and science communication should be constructed and conveyed to best promote attitudinal and behavioral change for the better. Third, he studies how to prompt consumers to make green and environmentally-friendly choices and decisions. Many times, his research interests intersect
His research has been published in top-tier outlets such as the Journal of Consumer Psychology; Annals of Tourism Research; Journal of Travel Research; Organizational Behavior and Human Decision Processes; International Journal of Research in Marketing; Journal of Experimental Psychology: General; Personality and Social Psychology Bulletin; Global Environmental Change; and Evolution and Human Behavior
Eugene has previously taught at the University of Toronto (Canada); University of Technology Sydney and Monash University (Australia); University of Ljubljana (Slovenia); and Purdue University (United States).
Google Scholar profile (external link, opens in new window)
Research
Consumer psychology, political ideology, marketing communication, health, sustainability
Teaching
Consumer psychology; data analytics; services marketing; negotiations; marketing research
| Book Chapter |
|---|
| Soman, Dilip, Amar Cheema, and Eugene Y. Chan (2011), “Understanding Consumer Psychology to Avoid Abuse of Credit Cards,” in David G. Mick, Simone Pettigrew, Connie Pechmann, and Julie L. Ozanne (eds.), Transformative Consumer Research for Personal and Collective Well-Being (pp. 423-444), New York: Routledge. |
| Textbook |
|---|
| Hoyer, Wayne D., Deborah J. MacInnis, Rik Pieters, Eugene Chan, and Gavin Northey (2020), Consumer Behavior: 2nd Asia-Pacific Edition, Melbourne, Australia: Cengage. |
- “Theory and Method of Brand Revitalization for Sustainable Competitiveness,” National Natural Science Foundation of China, ¥2,260,000 (2021-2024)
- “Intervention to Reduce Fake News Sharing on Social Media Targeted at High School Students,” ACR Transformative Consumer Research Grant, US$1,500 (2021-2022)
- “Moral Foundations Underlying Free Speech,” IHS Hayek Fund, US$1,000 (2021-2022)
- “Observing Mask Use and Vaccination Rates at Indiana Higher Education Institutions,” Indiana Commission for Higher Education, US$235,000 (2020-2022)
| Year | Awards |
|---|---|
| 2018 | Emerging Researcher Award, Australian and New Zealand Marketing Academy |
| 2018 | Dean’s Award for Excellence in Research by an Early Career Researcher, Monash Business School, Monash University |
| Year | Articles on The Conversation |
|---|---|
| 2020 | “Pro-Mask or Anti-Mask? Your Moral Beliefs Probably Predict Your Stance (external link, opens in new window) ,” 16 November 2020 |
| 2020 | “Experiencing Physical Pain Can Cause You to Overspend (external link, opens in new window) ,” 8 October 2020 |
| 2020 | “Why Companies Were So Quick to Endorse Black Lives Matter, (external link, opens in new window) ” 21 August 2020 |
| 2020 | “Can’t Resist Splurging in online Shopping? Here’s Why (external link, opens in new window) ,” 25 May 2020 |
| Year | Editorial Positions |
|---|---|
| 2022 | Special Issue Editor on “Humanising Marketing: Diversity, Equity, and Inclusion in Marketing,” Australasian Marketing Journal |
| 2022 | Special Issue Editor on “The Role of Emotions in Sustainable Decision-Making,” Frontiers in Psychology |
| 2021 | Associate Editor, Australasian Marketing Journal |
| 2021 | Associate Editor, International Journal of Consumer Studies |
| 2021 | Topic Editor, Sustainability |
| 2020 | Editorial Review Board Member, Psychology & Marketing |
| 2017 | Editorial Review Board Member, European Journal of Marketing |