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Sui Sui

Dr. Sui Sui

Associate Professor
DepartmentGlobal Management Studies
OfficeTRS 1-090
Phone416-979-5000, ext. 556710


Dr. Sui Sui is an Associate Professor at the Ted Rogers School of Management at Toronto Metropolitan University. Her research focuses on understanding the internationalization of small businesses and entrepreneurs. Some of this has studied how different strategies, resources, and inter-organizational factors influence firm survival and growth. Some have focused on how immigrant and women ownership influences entrepreneurial firms' innovation, internationalization and financial performance. She has published in the most prestigious Financial Times Top 50 academic journals such as the Journal of International Business Studies, Journal of Business Venturing, Entrepreneurship Theory and Practice, and received numerous research grants and awards. She serves as Associate Editor for the Multinational Business Review, Journal of Comparative International Management, and Revista de Administração de Empresas (Journal of Business Management), as Editorial Reviewer Board Member for the Journal of World of Business, and as Associate Member for the Diversity Institute at Toronto Metropolitan University.

Dr. Sui's research has a very practical focus and has received frequent coverage in the media, such as the Wall Street Journal, CTV News, and Yahoo Finance. She was invited by the Bank of Canada, Global Affairs Canada, and the Canadian Minister of State Small Business and Tourism to participate in roundtable meetings on how to help entrepreneur firms to succeed in the global markets.

International entrepreneurship, immigrant entrepreneurs, corporate board diversity, corporate social responsibilities, ESG

Refereed Journal Articles
Wang, Z., Sui, S., Morgan, H. M., & Ye, Y. W. (2023). How small companies capture value from their intellectual property: a qualitative study. Journal of Small Business & Entrepreneurship, 1-25.
Sui, S., Baum, M., & Li, D. (2023). Export duration and product innovations: do born globals learn by exporting differently?. Multinational Business Review.
Singh, V., Sui, S., & Guo, X. (2023). Board gender diversity, government subsidies, and green vehicles sales: Evidence from China. Business Ethics, the Environment & Responsibility, 32(2), 790-801.
Baum, M., Sui, S., & Malhotra, S. (2023). A vicarious learning perspective on the relationship between home-peer performance and export intensity among SMEs. International Marketing Review, 40(2), 197-223.
Ruth, D., & Sui, S. (2022). The Effect of Board Gender Diversity and Environmental Responsibility on Innovation: Evidence from the Top-Patenting Firms. Journal of Comparative International Management, 25(2), 178-193.
Li, Y., Sui, S., & Wu, S. (2022). The effect of gender fit on crowdfunding success. Journal of Business Venturing Insights, 18, e00333.
Sui, S. Morgan, H. & Baum, M. (2022) Differences in women- and men-owned export businesses: Are women-owned export business more financially successful when they adopt an intensive export strategy? Journal of Small Business and Entrepreneurship, 1-18.
Morgan, H., Sui, S., & Malhotra, S. (2021) No Place Like Home: The Effect of Exporting to Country of Origin on the Financial Performance of Immigrant-Owned SMEs. Journal of International Business Studies, 52(3), 504-524.
Sui, S., Baum, M., & Malhotra, S. (2019) How Home-Peers Affect the Export Market Exit of Small Firms: Evidence from Canadian Exporters, Entrepreneurship: Theory and Practice, 43(5) 1018–1045.
Sandberg, S., Sui, S. & Baum, M. (2019) What resources hinder SME export failure? Market experience and moderating effects of firm-specific resources on emerging market exit, Journal of Business Research: 98: 489-502.
Morgan, Horatio, Sui, Sui, & Baum, Matthias (2018) Are SMEs with immigrant owners exceptional exporters?” Journal of Business Venturing, 33(3): 241-260.
Sui, S., Morgan, H. & Baum, M. (2015) Liability of Outsidership and Internationalization of Immigrant-Owned SMEs: The Role of Language, Journal of World Business, 50(4): 804–814.
Sui, Sui & Baum, Matthias (2014) “Internationalization Strategy, Firm Resources and the Survival of SMEs in the Export Market,” Journal of International Business Studies, 45(7): 821–841.
Sui, Sui, Yu, Zhihao, & Baum, Matthias (2012) “Prevalence and longitudinal trends of early internationalisation patterns among Canadian SMEs,” International Marketing Review, 29(5): 519 – 535.
Sui, Sui & Yu, Zhihao (2012) “The Pattern of Foreign Market Entry of Canadian Exporters,” Canadian Public Policy, 38(3): 341-359.
Policy/Trade Reports
Sui, S. (2016) Brexit: What Will it Mean for Toronto Businesses, Toronto Region Board of Trade, OnBoard, Fall, page: 34.
Atkinson, R., Chu, D., Côté, J., Gagné, R., Goldfarb, D., Homsy, M., Scarfone, S., Sui, S., Van Assche, A. (2016) Taking Advantage of the Economic and Trade Agreement With Europe, Conference Board of Canada, Publication 11738.
Sui, S. & Morgan, H. (2015) Going where Business Relationships Lead: Challenges and Opportunities for Francophone Businesses, RDÉE Canada (Le Réseau de développement économique et d’employabilité).
Sui, S. & Glodfarb, D. (2015) For Innovators Only: Canadian Companies’ EU Export Experience, Global Commerce Centre, Conference Board of Canada, Publication 6634.
Sui, Sui & Morgan, Horatio (2014) “Selling Beyond the US: Do Recent Immigrants Advance Canada’s Export Promotion Agenda?” Global Commerce Centre, Conference Board of Canada.
Sui, Sui & Goldfarb, Danielle (2014) “Not For Beginners: Should SMEs Go to Fast-Growth Markets?” Global Commerce Centre, Conference Board of Canada, Publication 5936.
Goldfarb, Danielle & Sui, Sui, “Business ‘beginners’ should stay out of developing countries: study,” The Globe and Mail, February 6, 2014.
Certificate: Collaborative Online International Learning (COIL)
Graduate-Level Courses:
  • Research in International Entrepreneurship (Developed and designed)
  • Directed Reading: Global Management Studies (Developed and designed)
Undergraduate-Level Courses:
  • GMS 630 Case Experiences
  • GMS 402 Introduction to Managerial Economics 
  • GMS 200 Introduction to Global Management
  • Practicum in International Business
  • Introduction to International Trade
Teaching awards:
  •  Ted Rogers School of Management Teaching Innovation Award, 2023
European International Business Academy (EIBA) Awards:
  • Best Paper Award, SMEs and International Entrepreneurship Track, 2022
  • Best Paper Award, SMEs and International Entrepreneurship Track, 2021
Academy of Management (AOM) Awards:
  • HKUST Best Paper in Global Strategy, 2020
  • Best Papers Award, International Management Division 2015
Lazaridis Institute Awards:
  • Best Paper Award for SMEs and International Entrepreneurship, 2022
  • Finalist, Best Paper Award for SMEs and International Entrepreneurship, 2021
Administrative Sciences Association of Canada (ASAC) Awards:
  • Best Paper Award, 2023
  • Best Paper Award, 2020
Ted Rogers School of Management (TRSM) Awards:
  • Research Recognition Award, 2021 and 2019
Other Awards and Recognitions:
  • Finalist for the Global Strategy Journal Best Paper Award, 2022
  • Contributed chapter to book that won Doug Purvis Memorial Prize for significant contribution to Canadian economic policy, 2018
  • Dean’s Scholarly, Research and Creative Activity Award, 2015
  • Best Reviewer Award, Canadian Journal of Administrative Sciences, 2015
  • Finalist, Most Promising Scholar, Academy of International Business Conference, 2013
  • Best Papers in Conference Proceedings, Academy of International Business Southeast USA Conference, 2012
Awarded grants (selected)
2023 SSHRC Explore Grant
2023 TRSM Research Advancement Grant
2022 TRSM Research Development Grant
2021 Social Sciences and Humanities Research Council (SSHRC) Strategic Programs Grant, “Inclusive Innovation and Entrepreneurship Network”
2020 Research Advancement Grants
2020 RBC Immigrant, Diversity and Inclusion Project
2019 Ryerson Social Sciences and Humanities Research Council of Canada (SSHRC) Explore Grant Competition
2018 Ryerson SIG Grant
2017 Ted Rogers School of Management (TRSM) Research Development Grant
2016 SSHRC Insight Development Grant
2016 Royal Bank of Canada (RBC) Immigrant, Diversity & Inclusion Research Grant
2016 Ryerson SSHRC Institutional Grant (SIG)
2015 Ryerson SSHRC Institutional Grant (SIG)
Graduate Thesis
  • Yu Wei Ye (PhD, in progress)
Thesis: Export to Country of Origin or Not: 1.5-Generation Immigrant Entrepreneurs in Canada
  • Javier Munoz (PhD, in progress)
Thesis: An experimental economics study of nudges in jury decision-making
  • Xin Liu (DBA, graduated in 2019)
Thesis: Study on the Diversification of Listed Real Estate Companies in China from the Perspective of Corporate Finance
  • Sophia Chea (MScM, in progress)
  • Alif Hasan Bipu (MScM, in progress)
  • Arathiga Sabaratnam  (MScM, graduated in 2023)
Thesis: The Effect of Board Gender Diversity on Environmental Performance during COVID: The Moderating Effects of National Culture (under review at the Journal of Business Ethics)
  • Anas Qutob (MScM, graduated in 2022)
Thesis: Canadian SME Internationalization to the UAE: a Case Study Through a Network-based Lens (accepted for publication in the Journal of Comparative International Management)
  • Inioluwa Bankole (MScM, graduated in 2022)
Thesis: Recognition of Opportunity for Internationalization in the Sahara Africa: an Attention-based Perspective (under revision at the Journal of Africa Business)
  • Misbah Uddin Chowdhury (MScM, graduated in 2020)
Thesis: The Effects Of Firm Relational Capital On Exporter Performance: The Moderating Role Of Technological Turbulence (under revision at the Journal of Comparative International Management)
  • Xiaojing Wang (MScM, graduated in 2019)
Thesis: How Do Gender and Immigrant Background Affect a Company Owner's Decision to Engage in Direct or Indirect Exporting (accepted for publication in the Journal of Comparative International Management)
  • Ziren Wang
Thesis: Small Companies and Value Capture from Their Intellectual Properties: a Qualitative Study (published at the Journal of Small Business & Entrepreneurship)