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Virtual Reality and Destination Marketing

About the Project

An emerging topic in the tourism industry is Virtual Reality (VR) and this study examines the implication of VR on destinations. The goal of this research is to understand how VR can affect destination image and intent to visit.

About the Researcher

Tom Griffin, Mark Lee, Daniel Guttentag and Frederic Dimanche are all faculty members at the Ted Rogers School of Management. Juleigh Giberson is a Hospitality and Tourism undergraduate student, and Maria Kandauriva and Ksenia Sergueeva are MsCM students.