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Examining the Benefits of Farmers Markets to Tourism and the Community

About the Project

Tis study focused on examining farmer’s markets as tourist attractions in Toronto to determine if and how they are a tourist attraction, what benefits they bring to the community and what recommendations can be made about whether markets should be considered tourist attractions or remain for the enjoyment of the local community. The researchers undertook 50 questionnaires with vendors at three markets across Toronto (Saurauren, Dufferin Grove and Leslieville) as well as eight in-depth interviews with experts in culinary tourism and farmers markets.

About the Researcher

Dr. Sonya Graci is an Associate Professor at the Ted Rogers School of Management. Her research interests focus on aboriginal ecotourism, sustainable tourism and food tourism.