You are now in the main content area

Main Street Reimagined - Section 3

Main Street and the Visitor Economy

*
*
*
 Yes, I would like to receive electronic communications, including emails from the Ted Rogers School of Management and its partners on updates, events, and more. I may withdraw my consent at any time.
*
 
 

 About this section

An important mandate of many main streets is to attract and welcome visitors from outside their immediate area for the added economic and vibrancy value they bring. In this section, the visitor economy is defined and explored as the potential and actual value add activities for main streets.

  • 3.1 What Is the Visitor Economy
  • 3.2 The Benefits and Challenges of Visitors
  • 3.3 What Is the Product in the Visitor Economy
  • 3.4 The Visitor Journey
  • 3.5 Key Questions in Considering the Visitor Economy
  • 3.6 Conclusion