This handbook is designed to provide main street coordinators, committees and planners with visitor economy related concepts and directions that are user-friendly, strategic and tactical. It is being developed over a 12-month period using a range of delivery, research and engagement tools. Input from main street coordinators, committees and others from the hospitality industry is welcome.
This section provides an overview of the handbook’s objectives and discusses the themes, ideas and defines ‘main street,’ while identifying a range of main street challenges and issues. It is organized around the following subsections:
Part of our project’s research involved investigating a wide selection of main streets to expand our understanding of what is currently being done and what might be possible. In this section, we have provided brief summaries of key initiatives that we felt were relevant in developing the handbook. The theories, concepts and approaches in these various examples will be used throughout the handbook. We also present the results of the work of the Hospitality and Tourism Management Institute at Ryerson University.
2.1 UK High Street Task Force
2.2 The National Trust for Historic Preservation’s Main Street Program
2.3 The Canadian Urban Institute (CUI) Bring Back Main Street Program
2.4 City of Toronto’s Response to the Main Street Issue
2.5 BIA Study Carried Out by the for Hospitality and Tourism Management Institute, Ryerson University
An important mandate of many main streets is to attract and welcome visitors from outside their immediate area for the added economic and vibrancy value they bring. In this section, the visitor economy is defined and explored as the potential and actual value add activities for main streets.
3.1 What Is the Visitor Economy
3.2 The Benefits and Challenges of Visitors
3.3 What Is the Product in the Visitor Economy
3.4 The Visitor Journey
3.5 Key Questions in Considering the Visitor Economy
Section 4 features a series of short, practical thought pieces and case studies of what our research has identified as essential elements that provide opportunities to better understand the role of the visitor economy in reimagining main street.
If you have identified other areas that you feel should be explored, please let us know and we would be happy to discuss how you could contribute.