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Danielle Ball

Danielle Ball

Media & Culture; Politics & Policy
Areas of ExpertiseGlobal media and international communication; Journalism and news; Media activism and social movements; Social media and society; Narrative analysis in times of crisis; Discourse analysis; Metaphor analysis; Rhetorical analysis and criticism

I am interested in how narrative frames are deployed during times of crisis, and how these frames influence perception of the event and future behaviour. I have previously researched how media framing was deployed by The Hospital for Sick Children to influence donor behaviour. I have also investigated how framing was used in print media reporting on two of Canada’s costliest wildfires.