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Jenna Jacobson
Media & Culture, Technology in Practice
DepartmentTed Rogers School of Management - Retail Management (Toronto Metropolitan University)
Areas of ExpertiseNew media, Privacy, Social media, Influencers, Gender, Branding
Jenna Jacobson is an Assistant Professor at Ryerson University's Ted Rogers School of Retail Management. Her research analyzes the use and implications of digital technologies in society—with a focus on social media, branding, and user behaviour.
Sample of supervised ComCult projects:
2021 - Brooke Harrison; Major Research Paper: It’s Not Just Fashion For Fashion’s Sake: Sustainable Fashion Social Media Influencer Ecosystem
2021 - Ruvimbo Musiyiwa; Thesis: Influencer Marketing Is Not A Way Around the Law: Regulatory Compliance and Law Enforcement in the Canadian Social Media Influencer Field