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Greg Elmer

Greg Elmer

Media & Culture; Politics & Policy
DepartmentProfessional Communication (Toronto Metropolitan University)
Areas of ExpertiseCommunication and media theory; Media activism and social movements; Political communications; Political economy of communications; Research-creation and media practices; Social media and society; Surveillance studies.

Crowdfunding & Disinformation, The Financialization of New Media Companies, Media Personalization

Director, Infoscape Research Lab (external link) 

Recent publications

Elmer, Greg & Stephen J. Neville. (2024) The Politics of Media Scarcity, London: Routledge.

Elmer, Greg. (2023). “From the First to the Zero Person Perspective: Neutering the Mediated Life of Affinity”, Computational Culture, Issue 9.

McKelvey, Fen, Ganaele Langlois & Greg Elmer. (2023). “From Disinformation to Speculation: The Pitch, Playbook, and Buy-In”. The Bulletin of Technology & Public Life.

Elmer, Greg & Sabrina Ward. (2022). “Crowdfunding (as) Disinformation: ‘Pitching’ Election Fraud and 5G campaigns on GoFundMe”, Media Culture and Society.

Sample of supervised ComCult projects:

2022 - Mina Momeni; Dissertation; Bot Politics: The Affordances of Twitter and Nonhuman Participation

2022 - Jacob Sammon; MA Thesis; The Affective Politics of Far-Right Populism on Tiktok

2020 - Mark O'Connell; Dissertation; Mors Naviculam: The Globalization of Canadian Fashion through Trade, Policy and Regulation

2020 - Anthony Burton; MA Thesis; “I would do anything to not call this place home”: The black pill, involuntary celibacy, and the neoliberal male grasp in digital incel communities

2018 - Margaret Reid; Dissertation; Investing in Yourself: Entrepreneurial Journalism in the Digital Age

2018 - Alexandra Bonder; Major Research Paper; A Short, Qualitative Analysis Of Virtual Private Networks

2016 - Patricio Davila; Project-Paper; Walking the map & tracing the territory

2016 - Beisan Zubi; Thesis; No Laughing Matter: Political Satire In Canada

2015 - Sarah Smithies; Major Research Paper; The Aesthetics of Drone Warfare

2015 - Alexandra Digioseffo; Major Research Paper; Micro-blogs and macro-brands: How Canadian party leaders use Twitter during the prewrit period

2013 - Fenwick McKelvey; Dissertation; Internet Routing Algorithms, Transmission and Time: Toward a Concept of Transmisive Control

2010 - Zoe Morawetz; Major Research Paper; Technology, Culture and Industry: Canadian Communications Regulation and Digital Policy

2007 - Susan MacDonald; Major Research Paper; Consumption and culture in Toronto's urban soundscapes

2007 - Neil Thomson; Thesis; The Extremist Islamist Presence in Canadian Webspace: An Empirical Study

2007 - Joanna Redden; Thesis; Locating the "unthinkable" in Canadian poverty coverage: a discourse and content analysis of two mainstream dailies

ComCult Teaching Activities

  • CC 8840 Media Democracy
  • CC 8849 Selected Topics in Politics and Policy
  • CC 8900 Core Issues: Cultural Studies
  • CC 8940 Political Economy of Culture and Communication
  • CC 8941 Issues in Communication and Cultural Policy
  • CC 9901 Special Topics in Research Methods -Digital Methods (platform studies)
  • CC 9904 Perspectives in Commun and Culture Studies
  • CC 9921 Technology, Communication, and Culture

I am currently on sabbatical until August 2026. I am currently not accepting any new supervisees.