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Alex Sein is a Toronto-based educator and storyteller with over 20 years of experience in tourism, hospitality, and the creative industries. He is a part-time professor and a Master’s student in Digital Media, exploring themes of urban belonging through cultural anthropology and digital storytelling. As an immigrant, deeply rooted in Toronto, Alex helps others engage critically with place, space, and identity. Known as BeardedProf416, his work spans both academic and public spaces, with his sticker persona appearing throughout the city and on social media.