Industry Research: Big Picture Trends

Understanding your industry is an essential step when starting a new venture. It will help you become aware of trends, understand competitive forces, identify emerging opportunities, and more. This workshop will introduce you to key research strategies and resources that will support you when doing industry research.

In this workshop, you will learn:

 How to identify your industry

 Where to find industry information at the library

 How to read an industry report

Who should attend? TMU students of all disciplines, aspiring entrepreneurs, and innovators looking to ground their ideas with research. In order to access library resources in this workshop, you need to be part of the TMU community as a student, Zone founder, faculty, staff, etc.

No prior entrepreneurship experience or venture idea required! If you’re interested in starting a business but don’t have an idea yet, this workshop will be useful in helping you build research skills using proprietary library business databases.

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To learn more about conducting secondary market research for a new venture, this workshop is best when taken alongside the following workshops: Competitor Research: Know your Rivals, and Market Research: Customers and Consumers.