Osmud Rahman

I am currently working on an SSHRC Insight Grant project focusing on the shopping experience and well-being of Canadian baby boomers when buying apparel products for their loved ones as caregivers. In addition, I am initiating a new research project on the fashion-video game collaboration. This multidisciplinary study explores the intersection of fashion and video gaming, with a particular focus on gamers’ engagement, identity formation, and well-being.

Recent publications

Rahman, O., Hu, D. and Fung, B.C.M. (2023). A systematic literature review of fashion, sustainability, and consumption using a mixed methods approach. Sustainability, 15(16): 12213, pp. 1-37.

Rahman, O. and Navarro, H. (2023). Perceptions of men’s height and self-objectification: Critical social perspectives across gender and age groups. Trends in Psychology. https://doi.org/10.1007/s43076-023-00312-9

Rahman, O. and Navarro, H. (2022). ¬Men’s physical stature: Tackling heightism and challenges in fashion consumption. Behavioral Sciences, 12(8): 270.

Yu, H., Rahman, O., Robichaud, Z. and Pearson, D. (2022). Experiential value and shopping well-being of aging consumers. Canadian Journal of Administrative Sciences. 39(2): 168-183.

Rahman, O. and Kharb, D. (2021). Product choice: Does eco-labeling play an important role in apparel consumption in India? Fashion Practice: The Journal of Design, Creative Process & the Fashion Industry, 14(2): 266-291.

Rahman, O., Fung, B.C.M., and Kharb, D. (2021). Factors influencing consumer choice: A study of apparel and sustainable cues from Canadian and Indian consumers’ perspective. International Journal of Fashion Design, Technology and Education, 14(4): 151-161.