You are now in the main content area
GCM 816
Sales and Customer Relationship Mgmt GCM
This course explores the critical role of sales and customer service representatives as connectors within the print and digital media industries. Key topics include building customer relationships, developing targeted selling strategies, understanding media formats and markets, competitive and customer intelligence, and the consultative sales process. Emphasis is placed on trust-building, communication, and presentation skills, as well as strategies for professional self-promotion and extending the reach of customer service practices.
Weekly Contact: Lecture: 3 hrs.
GPA Weight: 1.00
Course Count: 1.00
Billing Units: 1
Mentioned in the Following Calendar Pages
*List may not include courses that are on a common table shared between programs.