The ABCs of Gen Alpha and Beta: What You Need to Know About the Kids of Today and Tomorrow

Gen Alpha—and the just-arriving Gen Beta—are growing up in an era shaped by uncertainty, climate crisis, identity fluidity, digital saturation, and a rapidly shifting global landscape. What does this mean for the stories we tell—and how we tell them? In this keynote, Kim Wilson draws from her research at the Children’s Media Lab, real-world insights from user and focus testing conducted through OneFish TwoFish Consulting, and a thorough review of emerging Gen Alpha/Beta literature to offer a deep, nuanced portrait of today’s and tomorrow’s kids. Touching on themes like interests, identity, play, and platforms, this session offers a deep dive into the emotional needs, values, and creative expectations of today’s and tomorrow’s kids. With powerful quotes from kids themselves and actionable takeaways for content creators, it’s a future-focused session grounded in what young audiences truly want and need.

• Children, Youth & Media Conference duration: 8AM - 7PM
• The ABCs of Gen Alpha and Beta - Getting to know the audience duration: 10AM - 11AM

Click here for more info on how to attend: https://www.ymamj.org/en/conference-2025 (external link)