Customer Discovery: Determining Your Value Proposition

Understanding your value proposition is the key to designing a solution that your customers want to buy. In this workshop, you will learn how to systematically investigate customer needs and problems, and how they fit with your solution’s features. The workshop will also explore how your value proposition is tied to your vision and mission, and the reasons motivating you to start your company.

About the Instructor: Dr. Martin Croteau

Dr. Martin Croteau is an expert in the field of early-stage technology startups with more than 20 years of experience as a founder (Slipstream Data, acquired by Blackberry), an investor, an advisor and an academic.

Martin is currently an Assistant Professor in the Ted Rogers School of Business at Toronto Metropolitan University. He is also an Entrepreneur-in-Residence with iBoost and LOI Labs. Martin was previously the Director of Academic Entrepreneurship at the Ontario Centres of Excellence, where he was responsible for rolling out a network of 59 campus-linked business accelerators and incubators. Before joining OCE, Martin was the founder and Executive Director of Spark Centre, and co-founder and board member of the Spark Angel Investment Network.