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Business Management - Marketing Management Major

Business Management

This is an exciting time to work in the field of marketing with all of the innovative new ways to engage with consumers. Learn how to interpret and respond to customer needs better than the competition by analyzing consumer trends, competitive activity and other factors.

Work term scheduling is noted in the Sequence of Academic and Work Terms for Co-op Program section(s).

The School offers an optional co-op program which provides graduates with up to 16 months of work experience integrated into their academic program.
The co-op option extends the program by one year. The School cannot guarantee work term jobs, but the Business Career Hub and the School will prospect for employers and make every effort to locate suitable positions, as well as be available to advise students on their search for program related jobs. The co-op program enables students to earn prevailing wages for the level of responsibility and contribution of the jobs they perform and thus finance at least part of their university education.

1st & 2nd Semester

The first two semesters of the program are common for all Business Management Majors.

1st Semester

REQUIRED:

  • ECN 104 Introductory Microeconomics
  • ENT 101* Building an Entrepreneurial Mindset
  • GMS 200 Introduction to Global Management
  • QMS 110 Applied Mathematics for Business

LIBERAL STUDIES:
One course from Table A - Lower Level Liberal Studies.

 

2nd Semester

REQUIRED:

  • ACC 100 Introductory Financial Accounting
  • ECN 204 Introductory Macroeconomics
  • MHR 523 Human Resources Management
  • MKT 100* Principles of Marketing
  • QMS 210 Applied Statistics for Business

*ENT 101 and MKT 100 will be timetabled either in 1st or 2nd Semester. 

Note: Students planning to enter the Marketing Management Major must obtain a grade of at least 2.67 (B-) in MKT 100.

 

Business Management students must declare their Major before course intentions in March of their first year. See How to Change My Plan or Major for more information.

 

 

3rd & 4th Semester

3rd Semester

REQUIRED:

LIBERAL STUDIES:
One course from Table A - Lower Level Liberal Studies.

4th Semester

REQUIRED:

  • ACC 406 Introduction Management Accounting 
  • ITM 102* Business Information Systems 
  • MKT 400 Understanding Consumers

LIBERAL STUDIES:
One course from Table A - Lower Level Liberal Studies.

OPEN ELECTIVE: One Open Elective

* ITM 102 and LAW 122 will be timetabled either in the 3rd or 4th semester.

 

5th & 6th Semester

REQUIRED:

LIBERAL STUDIES:
Two courses from Table B - Upper Level Liberal Studies.

CORE ELECTIVE: Two courses from the following:

  • GMS 522 International Marketing
  • MKT 504 Effective Persuasion
  • MKT 535 Integrated Marketing Communications
  • MKT 723 Services Marketing
  • MKT 730 Assessing/Managing Market Opportunities
  • MKT 731 Competitive Intelligence
  • MKT 828 Sport Marketing Concepts and Strategy
  • MKT 829 International Sport Marketing
  • MKT 850 Applied Research Project

OPEN ELECTIVE: Two Open Electives

 

7th & 8th Semester

REQUIRED:

  • BUS 800  Strategic Management
  • MKT 700  Business Intelligence/Decision Modeling
  • MKT 702† Advanced Marketing Management
  • MKT 802† Advanced Market Planning

† MKT 702 will be scheduled in 7th Semester. MKT 802 will be scheduled in 8th Semester.

LIBERAL STUDIES: One course from Table B - Upper Level Liberal Studies

CORE ELECTIVE: Two courses from the following:

  • GMS 522 International Marketing
  • MKT 504 Effective Persuasion
  • MKT 535 Integrated Marketing Communications
  • MKT 723 Services Marketing
  • MKT 730 Assessing/Managing Market Opportunities
  • MKT 731 Competitive Intelligence
  • MKT 828 Sport Marketing Concepts and Strategy
  • MKT 829 International Sport Marketing
  • MKT 850 Applied Research Project

OPEN ELECTIVE: Three Open Electives.  

Students wishing to be considered for this program must apply for admission into the co-op option after the fourth semester of the program. Admission into the co-op program is based on the following four items:

  1. Recommended CGPA of 3.00 (or higher). Subject to competition, grades above the minimum may be required.
  2. Evidence of superior oral and written communications skills
  3. Interview 
  4. Resume/Cover Letter

1st & 2nd Semester

The first two semesters of the program are common for all Business Management Majors.

1st Semester

REQUIRED:

  • ECN 104 Introductory Microeconomics
  • ENT 101* Building an Entrepreneurial Mindset
  • GMS 200 Introduction to Global Management
  • QMS 110 Applied Mathematics for Business

LIBERAL STUDIES:
One course from Table A - Lower Level Liberal Studies.

 

2nd Semester

REQUIRED:

  • ACC 100 Introductory Financial Accounting
  • ECN 204 Introductory Macroeconomics
  • MHR 523 Human Resources Management
  • MKT 100* Principles of Marketing
  • QMS 210 Applied Statistics for Business

*ENT 101 and MKT 100 will be timetabled either in 1st or 2nd Semester. 

Note: Students planning to enter the Marketing Management Major must obtain a grade of at least 2.67 (B-) in MKT 100.

 

Business Management students must declare their Major before course intentions in March of their first year. See How to Change My Plan or Major for more information.

 

 

3rd & 4th Semester

3rd Semester

REQUIRED:

LIBERAL STUDIES:
One course from Table A - Lower Level Liberal Studies.

4th Semester

REQUIRED:

  • ACC 406 Introduction Management Accounting 
  • ITM 102* Business Information Systems 
  • MKT 400 Understanding Consumers

LIBERAL STUDIES:
One course from Table A - Lower Level Liberal Studies.

OPEN ELECTIVE: One Open Elective

*ITM 102 or LAW 122 will be timetabled either in the 3rd or 4th semester.  

 

5th & 6th Semester

REQUIRED:

LIBERAL STUDIES:
Two courses from Table B - Upper Level Liberal Studies.

CORE ELECTIVE: Two courses from the following:

  • GMS 522 International Marketing
  • MKT 504 Effective Persuasion
  • MKT 535 Integrated Marketing Communications
  • MKT 723 Services Marketing
  • MKT 730 Assessing/Managing Market Opportunities
  • MKT 731 Competitive Intelligence
  • MKT 828 Sport Marketing Concepts and Strategy
  • MKT 829 International Sport Marketing
  • MKT 850 Applied Research Project

OPEN ELECTIVE: Two Open Electives

 

7th & 8th Semester

REQUIRED:

  • BUS 800  Strategic Management
  • MKT 700  Business Intelligence/Decision Modeling
  • MKT 702† Advanced Marketing Management
  • MKT 802† Advanced Market Planning

† MKT 702 will be scheduled in 7th Semester. MKT 802 will be scheduled in 8th Semester.

LIBERAL STUDIES: One course from Table B - Upper Level Liberal Studies

CORE ELECTIVE: Two courses from the following:

  • GMS 522 International Marketing
  • MKT 504 Effective Persuasion
  • MKT 535 Integrated Marketing Communications
  • MKT 723 Services Marketing
  • MKT 730 Assessing/Managing Market Opportunities
  • MKT 731 Competitive Intelligence
  • MKT 828 Sport Marketing Concepts and Strategy
  • MKT 829 International Sport Marketing
  • MKT 850 Applied Research Project

OPEN ELECTIVE: Three Open Electives.

The sequencing of academic and work terms is shown below:

  Fall Winter Spring/Summer
Year 1 1st Semester 2nd Semester  
Year 2 3rd Semester 4th Semester  
Year 3 5th Semester WKT 135 or WKT 100 - Work Term I WKT 235 or WKT 200 - Work Term II
Year 4 6th Semester WKT 335 or WKT 300 - Work Term III WKT 435 or WKT 400 - Work Term IV
Year 5 7th Semester 8th Semester  

Please be advised that this schedule may be subject to revisions.

Work terms are graded on a pass/fail basis. Each work term is assessed by the Co-op Faculty Advisor on the basis of the student's comprehensive written report and the employer's evaluation of the student's performance on the job.

Students are expected to follow the sequence prescribed for their program. Graduation with the co-op designation requires successful completion of a minimum of 3 work terms.  

Direct Entry students will normally be admitted into 5th semester (3rd Year) of this program. Students should refer to their Offer of Admission for details.

Direct entry students must complete the curriculum below, in addition to the following reachback courses. Reachback courses are courses from the first four semesters of the program that must be completed in order to graduate.

5th & 6th Semester

REQUIRED:

LIBERAL STUDIES:
Two courses from Table B - Upper Level Liberal Studies.

CORE ELECTIVE: Two courses from the following:

  • GMS 522 International Marketing
  • MKT 504 Effective Persuasion
  • MKT 535 Integrated Marketing Communications
  • MKT 723 Services Marketing
  • MKT 730 Assessing/Managing Market Opportunities
  • MKT 731 Competitive Intelligence
  • MKT 828 Sport Marketing Concepts and Strategy
  • MKT 829 International Sport Marketing
  • MKT 850 Applied Research Project

OPEN ELECTIVE: Two Open Electives.

 

7th & 8th Semester

REQUIRED:

  • BUS 800  Strategic Management
  • MKT 700  Business Intelligence/Decision Modeling
  • MKT 702† Advanced Marketing Management
  • MKT 802† Advanced Market Planning

† MKT 702 will be scheduled in 7th Semester. MKT 802 will be scheduled in 8th Semester.

LIBERAL STUDIES: One course from Table B - Upper Level Liberal Studies

CORE ELECTIVE: Two courses from the following:

  • GMS 522 International Marketing
  • MKT 504 Effective Persuasion
  • MKT 535 Integrated Marketing Communications
  • MKT 723 Services Marketing
  • MKT 730 Assessing/Managing Market Opportunities
  • MKT 731 Competitive Intelligence
  • MKT 828 Sport Marketing Concepts and Strategy
  • MKT 829 International Sport Marketing
  • MKT 850 Applied Research Project

OPEN ELECTIVE: Three Open Electives.

Students wishing to be considered for this program must apply for admission into the co-op option by September 30. Admission into the co-op program is based on the following four items:

  1. Recommended CGPA of 3.00 (or higher). Subject to competition, grades above the minimum may be required.
  2. Evidence of superior oral and written communications skills
  3. Interview 
  4. Resume/CV

Direct entry students must complete the curriculum below, in addition to the following reachback courses. Reachback courses are courses from the first four semesters of the program that must be completed in order to graduate.

5th & 6th Semester

REQUIRED:

LIBERAL STUDIES:
Two courses from Table B - Upper Level Liberal Studies.

CORE ELECTIVE: Two courses from the following:

  • GMS 522 International Marketing
  • MKT 504 Effective Persuasion
  • MKT 535 Integrated Marketing Communications
  • MKT 723 Services Marketing
  • MKT 730 Assessing/Managing Market Opportunities
  • MKT 731 Competitive Intelligence
  • MKT 828 Sport Marketing Concepts and Strategy
  • MKT 829 International Sport Marketing
  • MKT 850 Applied Research Project

OPEN ELECTIVE: Two Open Electives

 

7th & 8th Semester

REQUIRED:

  • BUS 800  Strategic Management
  • MKT 700  Business Intelligence/Decision Modeling
  • MKT 702† Advanced Marketing Management
  • MKT 802† Advanced Market Planning

† MKT 702 will be scheduled in 7th Semester. MKT 802 will be scheduled in 8th Semester.

LIBERAL STUDIES: One course from Table B - Upper Level Liberal Studies

CORE ELECTIVE: Two courses from the following:

  • GMS 522 International Marketing
  • MKT 504 Effective Persuasion
  • MKT 535 Integrated Marketing Communications
  • MKT 723 Services Marketing
  • MKT 730 Assessing/Managing Market Opportunities
  • MKT 731 Competitive Intelligence
  • MKT 828 Sport Marketing Concepts and Strategy
  • MKT 829 International Sport Marketing
  • MKT 850 Applied Research Project

OPEN ELECTIVE: Three Open Electives.

The sequencing of academic and work terms is shown below:

  Fall Winter Spring/Summer
Year 1 1st Semester 2nd Semester  
Year 2 3rd Semester 4th Semester  
Year 3 5th Semester WKT 135 or WKT 100 - Work Term I WKT 235 or WKT 200 - Work Term II
Year 4 6th Semester WKT 335 or WKT 300 - Work Term III WKT 435 or WKT 400 - Work Term IV
Year 5 7th Semester 8th Semester  

Please be advised that this schedule may be subject to revisions.

Work terms are graded on a pass/fail basis. Each work term is assessed by the Co-op Faculty Advisor on the basis of the student's comprehensive written report and the employer's evaluation of the student's performance on the job.

Students are expected to follow the sequence prescribed for their program. Graduation with the co-op designation requires successful completion of a minimum of 3 work terms.  

Direct Entry students will normally be admitted into 5th semester (3rd Year) of this program. Students should refer to their Offer of Admission for details.

Direct entry students must complete the curriculum below, in addition to the following reachback courses. Reachback courses are courses from the first four semesters of the program that must be completed in order to graduate.

5th & 6th Semester

REQUIRED:

LIBERAL STUDIES: Two courses from Table B - Upper Level Liberal Studies

CORE ELECTIVE: Two courses from the following:

  • GMS 522 International Marketing
  • MKT 504 Effective Persuasion
  • MKT 535 Integrated Marketing Communications
  • MKT 723 Services Marketing
  • MKT 730 Assessing/Managing Market Opportunities
  • MKT 731 Competitive Intelligence
  • MKT 828 Sport Marketing Concepts and Strategy
  • MKT 829 International Sport Marketing
  • MKT 850 Applied Research Project

OPEN ELECTIVE: Two Open Electives.

 

7th & 8th Semester

REQUIRED:

  • BUS 800  Strategic Management
  • MKT 700  Business Intelligence/Decision Modeling
  • MKT 702† Advanced Marketing Management
  • MKT 802† Advanced Market Planning

† MKT 702 will be scheduled in 7th Semester. MKT 802 will be scheduled in 8th Semester.

LIBERAL STUDIES: One course from Table B - Upper Level Liberal Studies

CORE ELECTIVE: Two courses from the following:

  • GMS 522 International Marketing
  • MKT 504 Effective Persuasion
  • MKT 535 Integrated Marketing Communications
  • MKT 723 Services Marketing
  • MKT 730 Assessing/Managing Market Opportunities
  • MKT 731 Competitive Intelligence
  • MKT 828 Sport Marketing Concepts and Strategy
  • MKT 829 International Sport Marketing
  • MKT 850 Applied Research Project

OPEN ELECTIVE: Three Open Electives.

 

1st & 2nd Semester

The first two semesters of the program are common for all Business Management Majors.

1st Semester

REQUIRED:

  • ECN 104 Introductory Microeconomics
  • ENT 101* Building an Entrepreneurial Mindset
  • GMS 200 Introduction to Global Management
  • QMS 110 Applied Mathematics for Business

LIBERAL STUDIES:
One course from Table A - Lower Level Liberal Studies.

 

2nd Semester

REQUIRED:

  • ACC 100 Introductory Financial Accounting
  • ECN 204 Introductory Macroeconomics
  • MHR 523 Human Resources Management
  • MKT 100* Principles of Marketing
  • QMS 210 Applied Statistics for Business

*ENT 101 and MKT 100 will be timetabled either in 1st or 2nd Semester. 

Note: Students planning to enter the Marketing Management Major must obtain a grade of at least 2.67 (B-) in MKT 100.

 

Business Management students must declare their Major before course intentions in March of their first year. See How to Change My Plan or Major for more information.

 

 

3rd & 4th Semester

3rd Semester

REQUIRED:

LIBERAL STUDIES:
One course from Table A - Lower Level Liberal Studies.

4th Semester

REQUIRED:

  • ACC 406 Introduction Management Accounting 
  • ITM 102* Business Information Systems 
  • MKT 400 Understanding Consumers

LIBERAL STUDIES:
One course from Table A - Lower Level Liberal Studies.

OPEN ELECTIVE: One Open Elective

* ITM 102 and LAW 122 will be timetabled either in the 3rd or 4th semester.

 

5th & 6th Semester

REQUIRED:

LIBERAL STUDIES: Students are required to complete 2 (two) courses from Table B - Upper Level Liberal Studies

CORE ELECTIVE: Two courses from the following:

  • GMS 522 International Marketing
  • MKT 504 Effective Persuasion
  • MKT 535 Integrated Marketing Communications
  • MKT 723 Services Marketing
  • MKT 730 Assessing/Managing Market Opportunities
  • MKT 731 Competitive Intelligence
  • MKT 828 Sport Marketing Concepts and Strategy
  • MKT 829 International Sport Marketing
  • MKT 850 Applied Research Project

OPEN ELECTIVE: Two Open Electives

 

7th & 8th Semester

REQUIRED:

  • BUS 800  Strategic Management
  • MKT 700  Business Intelligence/Decision Modeling
  • MKT 702† Advanced Marketing Management
  • MKT 802† Advanced Market Planning

† MKT 702 will be scheduled in 7th Semester. MKT 802 will be scheduled in 8th Semester.

LIBERAL STUDIES: Students are required to complete one (1) course from Table B - Upper Level Liberal Studies

CORE ELECTIVE: Two courses from the following:

  • GMS 522 International Marketing
  • MKT 504 Effective Persuasion
  • MKT 535 Integrated Marketing Communications
  • MKT 723 Services Marketing
  • MKT 730 Assessing/Managing Market Opportunities
  • MKT 731 Competitive Intelligence
  • MKT 828 Sport Marketing Concepts and Strategy
  • MKT 829 International Sport Marketing
  • MKT 850 Applied Research Project

OPEN ELECTIVE: Three Open Electives.