Provide feedback on TMU’s social media policy
University Relations seeks feedback on a policy and procedures designed to foster effective communication across TMU’s social platforms.
The TMU community is invited to provide feedback on the second iteration of a social media policy and procedures that will guide usage of branded accounts across the university ecosystem.
A number of updates have been made to this version in response to the first round of community engagement.
Social media policy and procedures
The university has had social media guidelines since 2016.
Yet, as the number of social platforms have expanded and social media usage has proliferated, University Relations recognized the need to formalize and clarify policies and procedures regarding the use of TMU-branded social media accounts.
The purpose of this policy and procedures is to support effective digital communications by the university by both identifying what the university considers to be branded social media accounts and establishing standards and expectations for the use of those accounts.
(google form) Provide your feedback using this form (external link)
Key points
The social media policy will:
- Guide account managers and administrators in their development of social media content
- Define what constitutes a university branded account
- Protect and uphold the image and reputation of the university
The procedures will:
- Assist in the interpretation and application of the Social Media Policy, specifically:
- How to create University Accounts
- Administration of University Accounts
- Posting content to University Accounts
- Non-compliance with the policy and procedures
Community members are invited to review and (google form) provide feedback (external link) on a social media policy until July 9, 2025.