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TRSM Research Seminar by Dr. David Peon

Date
January 26, 2023
Time
1:00 PM EST - 2:00 PM EST
Location
TRS 3-129
Open To
faculty and students
Contact
mpaidi@torontomu.ca

Title: Behavioral drivers of intentions to use alternatives to cash

Description: This research explores potential behavioral drivers for people to use cash or alternative payment methods in retail transactions. An online survey was conducted targeting adults in sub-Saharan Africa, a continent characterized by lower levels of banking penetration, intensive use of cash, and popularity of mobile money accounts to overcome financial exclusion. The impact of emotional drivers (affect heuristic) and cognitive traits (mental accounting, loss aversion, habit) on payment choice preferences is tested.

Bio: Dr. David Peón is Associate Professor at Universidade da Coruña (Spain) and visiting professor at Toronto Metropolitan University, Ted Rogers School of Management. He is a Research Fellow at CISPAC inter-university research centre (Universities of Coruña, Santiago de Compostela and Vigo, Spain).

His lines of research include the business analysis of small firms in rural areas, behavioral finance, and corporate finance / accounting, with special interest in interdisciplinary research. His ongoing research looks at the emergence of FinTech as a global phenomenon and its impact on industry competition and financial exclusion. His research has been published in scholarly journals in different areas, such as Journal of Small Business Management, Papers in Regional Science, and Spanish Accounting Review.