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Audience Lab

The Audience Lab is a research group at The Creative School that investigates contemporary media consumption and user/audience experiences, in particular in emerging areas of digital communication and human-computer interactions. Recent or current projects include research on adoption of smart speakers, audiences for explanatory journalism, and mediatization of micro firms.

FCAD Audience Lab - On the image behind the text is Pepper the robot.


Audience Reception 

Mediated experiential consumption

Innovation management

Policy in Creative/IT industries

Labour and entrepreneurship in creative industries

Watchtime Canada 2019

Director of the Audience Lab

Charles Davis - Director of the Audience Lab

Charles Davis

As Associate Dean, SRC, Charles Davis is responsible for the development and implementation of a strategy that enhances and nurtures SRC activities within the Faculty of Communication & Design.  In this capacity, he supports and promotes research initiatives, partnerships, collaborative projects, and interdisciplinary SRC activities. He is also responsible for expanding research training opportunities for graduate and undergraduate students.

In addition to his role as Associate Dean, Dr. Davis is a professor in the RTA School of Media and holds the ES Rogers Sr Research Chair in Media Management and Entrepreneurship at Ryerson University.