Audience Lab
The Audience Lab is a research group at The Creative School that investigates contemporary media consumption and user/audience experiences, in particular in emerging areas of digital communication and human-computer interactions. Recent or current projects include research on adoption of smart speakers, audiences for explanatory journalism, and mediatization of micro firms.
Audiences
Audience Reception
Mediated experiential consumption
Innovation management
Policy in Creative/IT industries
Labour and entrepreneurship in creative industries
Watchtime Canada 2019
Director of the Audience Lab
Robert Clapperton
Robert Clapperton is an Assistant Professor in the School of Professional Communication at Toronto Metropolitan University. Robert earned his PhD in English Language and Literature with a Graduate Diploma in Cognitive Science at the University of Waterloo. He specializes in computational linguistics, rhetoric, critical discourse analysis with an emphasis on the critical study of artificial intelligence and natural laguage and natural language understanding in several fields including education, politics, commercial, and social enterprise. Robert's teaching focuses on the digital enterprise and communication research methods.
Robert has developed a natural language understanding experiental learning platform for teaching and practicing communication, critical thinking, and emotional intelligence. The platform is currently used by universities, corporations, and professional associations across North America.