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Rachel Dodds, Professor, Hospitality and Tourism Management

Dr. Rachel Dodds

DepartmentHospitality and Tourism Management
OfficeTRS 3-050
Phone(416) 979-5000 x 557227

Dr. Rachel Dodds is a Professor at the Ted Rogers School of Hospitality and Tourism Management as well as past Director of the Hospitality and Tourism Research Institute. Rachel has over 25 years of tourism experience working with tour operators, destination management companies, accommodation facilities, festivals and non profit organizations and still works actively with industry in her role as a consultant to help the tourism industry more sustainable.

Dr. Rachel Dodds has worked extensively in sustainable tourism development in both academia as well as with government and the private sector. She is passionate about trying to help others become more responsible and recently published a book with Dr. Richard Butler called Are We There Yet? Travelling more responsibly with your children. They also published one of the first academic books on overtourism. 

Rachel’s research examines overtourism, responsible travel, consumer motivations for travel as well as tourism development and planning.  

Dr. Dodds's research has focused globally but she also has a considerable effort in Canada including working with the Ministries of tourism and was appointed to the Federal Council for the Visitor Economy in 2019. Rachel also appeared in the recent documentary: The Last Tourist (external link, opens in new window)  released in 2022.

Rachel received the award for Scholarly Research and Creativity Award in 2011, 2014 and 2018 and Dr. Dodds also Directed the Hospitality and Tourism Research Institute from 2014-2018.

Rachel is a member of a number of journal editorial boards and non profit organizations, runs the website (external link, opens in new window)  and has travelled to over 80 countries and six continents. (external link, opens in new window) 

 @SustTourism (external link, opens in new window) 

Sustainable tourism development, overtourism, environmental management, marketing and consumer motivations. Prior research has focused on corporate social responsibility, islands and tourism policy.

Peer-reviewed publications

Walsh, P. & Dodds, R. (2022) The impact of intermediaries and social marketing on promoting sustainable behaviour in leisure travellers. Journal of Cleaner Production. (external link, opens in new window) 

Butler, R.W. and Dodds, R. (2022) Overcoming overtourism: a review of failure. Tourism Review, 77(1), 35-53. (external link, opens in new window) .

Holmes, M. R. & Dodds, R. (2022) Who walks the walk and talks the talk? Understanding what influences sustainability behaviour in business and leisure travellers. Sustainability. (external link, opens in new window) .

Dodds, R., Grima, J., Novotny, M., and Holmes, M.R. (2022) Sustainability gets thrown in the trash: Comparing the drivers and barriers of festival waste management in Canada and New Zealand. Event Management. (external link, opens in new window) .

Dodds, R. & Holmes, M.R. (2020) Is Blue Flag certification a means of destination competitiveness? A Canadian context. Ocean and Coastal Management, 192. (external link, opens in new window) .

Dodds, R., Holmes, M. & Novonty, M. (2020) Because I believe in it: Examining intrinsic and extrinsic motivations for sustainability in festivals through self-determination theory. Tourism Recreation Research. (external link, opens in new window) .

Wright, K.A.; Kelman, I. & Dodds, R (2020) Tourism development from disaster capitalism. Annals of Tourism Research. (external link, opens in new window) .

Dodds, R., Novonty, M., & Harper, S. (2020) Shaping our perception of reality: Sustainability communication by Canadian festivals. International Journal of Event and Festival Management, 11(4), 473-492. (external link) 

Dodds, R. (2020). Using a participatory integrated watershed management approach for tourism. Tourism Planning & Development, 17(1), 1-16. (external link, opens in new window) .

Dodds, R. & Holmes, M.R. (2020) Preferences at city and rural beaches: Are the tourists different?. Journal of Coastal Research, 36(2), 393-402. (external link, opens in new window) .

Dodds, R., Jenkins, B., Smith, W., & Pitts, R.E. (2019). They do pay! Event merchandise attributes that affect sales and profits at a folk festival. International Journal of Hospitality and Event Management, 2(2), 95-108. (external link, opens in new window) .

Dodds, R., & Walsh, P.R. (2018). Assessing the factors that influence waste generation and diversion at Canadian festivals. Current Issues in Tourism. (external link, opens in new window) .

DeLange, D., & Dodds, R. (2017). Increasing sustainable tourism through social entrepreneurship. International Journal of Contemporary Hospitality Management, 29(7), 1977-2002. (external link, opens in new window) .

Walsh, P. & Dodds, R. (2017). Measuring the choice of environmental sustainability strategies in creating a competitive advantage. Business Strategy and the Environment, 26(5). (external link, opens in new window) .

Brendehaug, B., Aall, C., & Dodds, R. (2016). Environmental policy integration as a strategy for sustainable tourism planning: Issues in implementation. Journal of Sustainable Tourism, 1-18. (external link, opens in new window) .

Dodds, R., & Holmes, M. (2016). Local versus visitor perceptions of farmers’ markets. Journal of Food Products Marketing. (external link, opens in new window) .

Dodds, R., Ali, A., & Galaski, K. (2016). Mobilizing knowledge: Determining key elements for success and pitfalls in developing community-based tourism. Current Issues in Tourism, 1-22. (external link, opens in new window) .

Dodds, R., Smith, W., & Pitts, R. (2016). Willingness to pay for environmentally linked clothing at an event: Visibility, environmental certification and level of environmental concern. Tourism Recreation Research. (external link, opens in new window) .

Book contributions

Dodds, R., & Butler, R.W. (Eds.). (2019). Overtourism: Issues, realities and solutions. De Gruyter. ISBN: 978-3-11-62045-0

Graci, S. R., & Dodds, R. (2010). Sustainable Tourism in Islands. Earthscan Press.

Undergraduate courses
  • HTM 302 - Marketing Principles
  • HTT 510 - Sustainable Tourism: The Golden Goose 
  • HTM 604 - Hospitality and Tourism sales
  • HTT 622 - Destination Management and Marketing
  • HTR 841 - Research and Data Analysis 
  • HTT 800 - Field Studies in Hospitality and Tourism
Graduate courses
  • Independent study
  • MBA Advanced Global Marketing 
Honours & awards
2020 Emerald Literati Award
2018 Dean's Scholarly, Research and Creative Activity Award
2014 Ted Rogers School of Management Dean's Scholarly, Research and Creative Activity Award
2011 Faculty Scholarly, Research and Creative Award
2010 Outstanding Contribution to the Ryerson Student HTM Experience
2009/10 Awarded early Tenure and Promotion (3 years instead of 5)