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Dr. Kelly Mackay

Dr. Kelly MacKay

Professor
DepartmentHospitality and Tourism Management
EducationBA, MSc, PhD
OfficeTRS 3-022
Phone(416) 979-5041

Dr. Kelly MacKay has worked extensively with Parks Canada, the Canadian Tourism Commission Research Committee, many provincial tourism departments and DMOs, as well as major festivals (Taste of the Danforth, Pride Toronto, Buskerfest) and organizations such as Attractions Ontario, Ontario Culinary Tourism Alliance, and Transportation Options Ontario. Her recent research examines Mobile IT and Free Choice Experiences (SSHRC). Dr. MacKay’s work employs a variety of methodological approaches including photo-elicitation, focus groups, surveys, and mixed-methods. She is a member of the editorial board for the Journal of Travel Research and Past President of the Travel and Tourism Research Association Canada Chapter.

Dr. MacKay was appointed Ryerson's Vice-Provost, Academic effective December 1, 2018. 

Destination image, information search and processing, visual representations in tourism, information technology and tourism, special interest (nature, wildlife) and community tourism.

Peer-reviewed publications

Chen, J.M., Petrick, J.F., MacKay, K., & Nijkampefg, P. (2020).  Decision-making in cruise operations management: A double-hurdle approach. Research in Transportation Business & Management 37, 1-9. 

Fudurich, G. & MacKay, K. (2020). Greening the Guest Bedroom: Exploring Hosts’ Perspectives on Environmental Certification for Airbnb. Tourism and Hospitality Research 20(4) 423–434. 

Van Winkle, C. Bueddefeld, J., MacKay, K., & Halpenny, E. (2019) The Unified Theory of Acceptance and Use of Technology 2 for Understanding Mobile Device Use at Festivals. Leisure Studies 38(5) 634-650.

MacKay, K., Barbe, D., Van Winkle, C., & Halpenny, E. (2017). Social media use at festivals: Temporal and content analysis. International Journal of Contemporary Hospitality Management 29(2) 669-689.

Van Winkle, C., Cairns, A., MacKay, K., & Halpenny, E. (2016). Mobile device use at festivals: Opportunities for value creation. International Journal of Event and Festival Management,7(3), 201-218. doi: 10.1108/IJEFM-04-2016-0025

Refereed conference proceedings and presentations

MacKay, K., Van Winkle, C., & Halpenny, E. (2018). Social Media, Festival Engagement, and Repeat Visitation. Congress of the Social Sciences and Humanities (CALS), Regina, SK.

Van Winkle, C., Buddefield, J., MacKay, K., & Halpenny, E. (2018). Engaging Festival Audiences through Social Media. ENTER 2018 eTourism Conference, Jonkoping, Sweden.

Van Winkle, C., Buddefield, J., MacKay, K., & Halpenny, E. (2017). Factors Affecting Mobile Device Use at Festival Attractions. Travel & Tourism Research Association International Conference, Quebec City. 

Halpenny, E., Van Winkle, C., MacKay, K. & Yan, N. (2017). Motivations for Festival Patronage expressed by Mobile ICT Users and Non-users: A Comparison of Canadian Cultural Festival Participants. Canadian Congress on Leisure Research, Waterloo, ON.

MacKay, K., Van Winkle, C., Halpenny, E., & Barbe, D. (2016, September). Social media use in festival and daily life contexts. Paper presented at the Travel and Tourism Research Association of Canada Conference, Edmonton, AB. http://scholarworks.umass.edu/ttracanada_2016_conference/7

Buddefield, J., Van Winkle, C., Halpenny, E., & MacKay, K. (2016, September). Mobile device use and non-use in a festival context: The roles of age and gender. Paper presented at the Travel and Tourism Research Association of Canada Conference, Edmonton, AB. http://scholarworks.umass.edu/ttracanada_2016_conference/10

Van Winkle, C., Buddefield, J., MacKay, K., & Halpenny, E. (2016, February). Mobile device use and festivals: The role of habit. Paper presented at the ENTER 2016 eTourism conference, Bilbao, Spain.

Book contributions

MacKay, K. (2015). Special interest tourism. In J. Jafari & H. Xiao (Eds.) Encyclopedia of Tourism, Springer. doi: 10.1007/978-3-319-01669-6_187-2.

McCarville, R., & MacKay, K. (Eds.) (2013). Leisure for Canadians (2nd ed.). State College, PA: Venture Publishing.

Past undergraduate courses
  • HTT 202 - Tourism Concepts
  • HTR 841 - Research and Data Analysis
Past graduate courses
  • MT 8000 - Research Seminar
Honours and awards
2017 Outstanding Paper in the 2017 Emerald Literati Network Awards for Excellence for: Van Winkle, C., Cairns, A., MacKay, K., & Halpenny, E. (2016). Mobile device use at festivals: opportunities for value creation, external link. International Journal of Event and Festival Management 7(3) 201-218.
2016 Highly Commended Paper in the 2016 Emerald Literati Network Awards for Excellence for: Gibbs, C. Macdonald, F. & MacKay, K. (2015). Social Media Usage in Hotel Human Resources: Recruitment, Hiring and Communication. International Journal of Contemporary Hospitality Management 27 (2) 170 - 184.
2014 Best Paper Award: "Your festival in 140 characters or less*: Exploring festivals' use of Twitter" Travel and Tourism Research Association International Conference, Brugge, Belgium
2014 Dean's Service Award, Ryerson University, Ted Rogers School of Management  
2013 One of the 40 most cited articles in Annals of Tourism Research (Impact Factor 3.683) for MacKay, K. & Fesenmaier, D. (1997). Pictorial element of destination image formation, Annals of Tourism Research, 24(3) 537-565 as reported by Xiao, H., Jafari, J., Cloke, P., & Tribe, J. (2013). Annals: 40-40 vision. Annals of Tourism Research, 40, 352-385.  
2013 2013, Nominated top 20 best journal paper of the year by International Federation for IT and Travel & Tourism (IFITT) for: MacKay, K. & Vogt, C. (2012). Information technology in everyday and vacation contexts. Annals of Tourism Research, 39(3) 1380-1401.