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Karen Peesker

Dr. Karen Peesker

Director, Sales Leadership Program & Assistant Professor
DepartmentHospitality and Tourism Management
EducationHBA, MBA, PhD
OfficeTRS 3-044
Phone(416) 979-5000 x 553790

Image © 2020 Karen Peesker

Dr. Karen (Boehnke) Peesker's primary teaching focus is marketing, sales, and organizational behavior.

She began her career in sales at Lexmark International Inc. and IBM Canada Ltd. where she was recognized for leading sales teams and winning over customers in China, India, Japan, Hong Kong, Singapore, Malaysia, Taiwan, Korea, Australia, New Zealand, United States, Canada, Denmark, France, and Ireland.

Dr. Peesker is an enthusiastic and motivating Assistant Professor who infuses her extensive sales and marketing experience into every course. She uses an engaging, interactive, and coaching approach with a blend of real-world experience and leading-edge research to excel in the classroom and teach effectively. This approach works with students and adult learners in executive education. Her research focuses on international sales and leadership.

Karen holds a Ph.D. in Marketing and Sales from tripled-accredited (i.e., AACSB, EQUIS, AMBA) Cranfield School of Management, UK, and an MBA and HBA from Ivey Business School Canada. She has contributed as a lecturer, guest lecturer, or a fundraising co-chair to international schools, including Ryerson University, Ivey Business School, and DeGroote School of Business in Canada, as well as the School of Business at Trinity College in Dublin, Ireland, and the University of Western Sydney, Australia.

linkedin.com/in/karen-peesker, external link, opens in new window

 @karenpeesker, external link, opens in new window

Marketing, Sales and Leadership

Peer-reviewed publications

Peesker, K., Kerr, P., Bolander, W., Ryals, L., Lister, J., & Dover, H. (2022). Hiring for sales success: the emerging importance of salesperson analytical skills. Journal of Business Research144, 17-30. https://doi.org/10.1016/j.jbusres.2022.01.070, external link

Peesker, K., Ryals, L., Rich, G., & Davis, L. (2021). An ecosystems analysis of how sales managers develop salespeople. Journal of Business & Industrial Marketing, 36(4), 654-665. https://doi.org/10.1108/JBIM-01-2020-0037, external link

Knight, P., Peesker, K., & Mich, C. (2021). The development of self-efficacy and self-leadership within USA accredited sales programs: An exploratory study on sales career preparedness. Higher Education, Skills and Work-Based Learning, 12(1), 26-49. https://doi.org/10.1108/HESWBL-12-2020-0254, external link

Peesker, K., & Lister, J. (2020). Walking the talk: LinkedIn’s best practices to advance women in sales, Journal of Selling, 20(2), 79-89.

Peesker, K., Ryals, L., Rich, G., & Boehnke, S. (2019). A qualitative study of leader behaviors perceived to enable salesperson performance. Journal of Personal Selling & Sales Management, 39(4), 319-333https://doi.org/10.1080/08853134.2019.1596816, external link

Peesker, K., Ryals, L, Rich, G., & Boehnke, S. (2019, June 5-8). A qualitative study of leader behaviours perceived to enable salesperson performance [Conference Session]. Global Sales Science Institute Conference, Panama City, Panama. https://doi.org/10.1080/08853134.2019.1596816, external link

Peesker, K., & Ryals, L. (2018, April 11-13). Exploring leadership behaviours perceived to enable salesperson performance [Conference session]. National Conference for Sales Management, San Diego, CA, USA.

Boehnke, K., Bontis, N., DiStefano, J., & DiStefano, A. (2003). Transformational leadership: An examination of cross‐national differences and similarities. Leadership & Organization Development Journal, 24(1), 5-15. https://doi.org/10.1108/01437730310457285, external link

Current Courses
  • HTM 604 - Hospitality and Tourism Sales
  • HTM 621 - Advertising and Promotion
  • HTL 701 - The Power of Branding in Hospitality and Tourism
  • HTH 601 - Organizational Behaviour
Honours & awards
2022 Provost's Experiential Teaching Award, Ryerson University
2021 Dean’s Teaching Award, Ted Rogers School of Management, Ryerson University
2004 Emerald Literati Club Award for Excellence for Outstanding Paper in Leadership & Organization Journal