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Julie Kellershohn

Dr. Julie Kellershohn

Assistant Professor
DepartmentHospitality and Tourism Management
EducationBSc, MBA, PhD
OfficeTRS 3-058
Phone416-979-5000 ext: 556693

Overview

Dr. Julie Kellershohn is an Assistant Professor at the Ted Rogers School of Hospitality and Tourism Management. Julie earned an Honours BSc in Biochemistry from Queen’s University (Canada), an MBA from Harvard University (US) and a PhD in Marketing Research from Harper Adams University (UK).

Her research interests are focused on the Food and Beverage Industries, including how and why consumers make their food and beverage purchase decisions in restaurants, pubs, and stores; and how marketing and technology can be used to influence those consumer decisions. She is interested in Away From Home food and beverage consumption, (Quick Service, Casual, and Full-Service Restaurants), and consumer behaviour in the Alcoholic Beverage Industry.

Prior to joining academia, Julie worked in the private sector both in the food and beverage industry and in the pharmaceutical industry. Julie brings her private sector background into the classroom environment, using examples from beyond the textbook to help students understand how key marketing concepts are applied in today’s business environment.

linkedin.com/in/juliekellershohn, external link, opens in new window

@DrJKellershohn, external link, opens in new window

Next generation marketing approaches, how technology is influencing consumer purchase decisions, consumer behavior, food and beverage marketing, nudge theory, and both quantitative and qualitative marketing research methodologies.

Peer reviewed publications

Kellershohn, J., Walley, K., & Vriesekoop, F. (2021).  An international study of fast-food dining perceptions: Millennial parents, non-millennial parents, and peer judgement during fast-food family dining. International Journal of Culture, Tourism and Hospitality Research, 15(4), 598-614. https://doi.org/10.1108/IJCTHR-06-2020-0119, external link, opens in new window 

Francescucci, A., Kellershohn, J., & Pyle, M. A. (2020). Using online class preparedness tools to improve student performance: The benefit of “all-in” engagement. Journal of Management Education,45(4),558-578. https://doi.org/10.1177/1052562920960205, external link, opens in new window

Kellershohn J., Walley, K., West, B., & Vriesekoop, F. (2018). Young consumers in fast food restaurants: Technology, toys and family time. Young Consumers, 19(1), 105-118. https://doi.org/10.1108/YC-08-2017-00731, external link, opens in new window

Kellershohn J., Walley, K., & Vriesekoop, F. (2018). Ontario menu calorie labelling legislation: Consumer calorie knowledge six months post-implementation, Canadian Journal of Dietetic Practice and Research, 79, 1-4. https://doi.org/10.3148/cjdpr-2018-013, external link, opens in new window

Kellershohn, J., Walley, K., & Vriesekoop, F. (2018). Young children’s perceptions of branded healthy fast food. British Food Journal, 120(11), 2569-2581. https://doi.org/10.1108/BFJ-01-2018-0002, external link, opens in new window

Kellershohn J., Walley, K., & Vriesekoop, F. (2017). Healthier food choices for children through menu pricing. British Food Journal, 119(6), 1324-1336.  https://doi.org/10.1108/BFJ-08-2016-0379, external link, opens in new window

Books

Russell, I., Stewart, G.G. &. Kellershohn, J. (Eds.). (2022). Whisky and other spirits - technology, production and marketing (3rd ed.). Academic Press. https://doi.org/10.1016/C2019-0-03286-4, external link

Panda, S.K., Kellershohn J., & Russell, I. (Eds.). (2021). Probiotic beverages: Trends in health, production, and marketing. Academic Press. https://doi.org/10.1016/C2018-0-04171-7, external link, opens in new window

Callegher, J., Kellershohn, J., & Langschmidt, T. (Eds.). (2020). Marketing research for marketers. Pearson Canada. https://catalogue.pearsoned.ca/educator/product/Marketing-Research-for-Marketers/9780134455266.page, external link

Book contributions

Kellershohn, J. (2022). Marketing whisky and white spirits in 2021. In I. Russell, G.G. Stewart, & J. Kellershohn (Eds.), Whisky and other spirits - technology, production and marketing (pp. 545-560). Academic Press. https://doi.org/10.1016/B978-0-12-822076-4.00028-0, external link, opens in new window

Panda, S.K, Kellershohn, J. & Russell, I. (2021). Introduction and overview. In S.K. Panda, J. Kellershohn & I. Russell (Eds.), Probiotic beverages- trends in health, production, and marketing (pp. 3-8). Academic Press. , external link, opens in new windowhttps://doi.org/10.1016/C2018-0-04171-7

Kellershohn, J. (2021). Marketing probiotic beverages. In S.K. Panda, J. Kellershohn & I. Russell (Eds.), Probiotic beverages- trends in health, production, and marketing (pp. 427-440). Academic Press. https://doi.org/10.1016/C2018-0-04171-7, external link, opens in new window

Smith, W.W., Peesker, K., Guttentag, D., Kellershohn, J. (2021 Accepted). Maintaining hotels’ COVID protocols post-pandemic to enhance service for guests with Autism: An opportunity for positive unintended consequences.  In U.N. Shukla & S.K. Kulsheshtha (Eds.), Post-COVID tourism and hospitality dynamics: recovery, revival, and restart. Apple Academic Press.

Kellershohn, J. (2020). Quantitative analysis. In J. Callegher, J. Kellershohn & T. Langschmidt (Eds.), Part 1. Marketing research for marketers. (pp. 169 - 195). Pearson Canada.

Kellershohn, J. (2020). Quantitative analysis. In J. Callegher, J. Kellershohn & T. Langschmidt (Eds.), Part 2. Marketing research for marketers. (pp. 196 - 226). Pearson Canada.

Kellershohn, J. (2018). Alcoholic beverages: technology and next generation marketing.  In S.K. Panda & P.K. Shetty (Eds.), Innovations in technologies for fermented food and beverage industries (pp. 105 -120). Springer International Publishing. https://doi.org/10.1007/978-3-319-74820-7_6, external link, opens in new window

Kellershohn, J. & Russell, I. (2018). The wine industry: an overview of threats, opportunities, innovations and trends. In J.K. Joshi (Ed.), Concise encyclopedia of science and technology of wine (pp. 649-662). CRC Press.   

Russell, I. and Kellershohn, J. (2018). Advances in technology and new product development in the beer, wine, and spirits industry. In S.K. Panda & P.K. Shetty (Eds.), Innovations in technologies for fermented food and beverage industries (pp. 89-104). Springer International Publishing. https://doi.org/10.1007/978-3-319-74820-7_5, external link, opens in new window

Kellershohn, J. (2018). Alcoholic beverages: technology and next generation marketing. In S.K. Panda and P.K. Shetty (Eds.), Innovations in technologies for fermented food and beverage industries (pp. 105-120). Springer International Publishing. https://doi.org/10.1007/978-3-319-74820-7_6, external link, opens in new window

Kellershohn, J. (2018). Developments in the marketing of beer. In G.G. Stewart, I. Russell & A. Anstruther (Eds.), Handbook of brewing (3rd ed., pp. 641-652).  Taylor and Francis.

Kellershohn, J. & Russell, I. (2017). Marketing beer, wine, spirits and vinegar. Who are the consumers? What do they want? How to talk to them so they hear you. In M. Bordiga (Ed.), Post-fermentation and distillation technology: stabilization, aging and spoilage (pp. 263-274). CRC Press.

Kellershohn, J. & Russell, I. (2015). Yeast biotechnology. In V.R. Rai (Ed.), Advances in food biotechnology (pp. 303 -310). John Wiley & Sons Limited. https://doi.org/10.1002/9781118864463.ch18, external link, opens in new window

Kellershohn, J. & Russell, I. (2015). Innovations in alcoholic beverage production. In R. Ravindra (Ed.), Advances in bioprocess technology (pp. 423-433). Springer International Publishing. https://doi.org/10.1007/978-3-319-17915-5_20, external link, opens in new window

Current undergraduate courses
  • HTF 110 - Food Service Operation and Control
  • HTH 102 - Service and Professionalism
  • HTH 501 - Advanced Service Management Systems
Past undergraduate courses
  • MKT 100 - Principles of Marketing
  • MKT 500 - Marketing Research
  • MKT 702 - Advanced Marketing Management
  • MKT 723 - Marketing in the Service Industry
Honours & awards
2020-2021 Ted Rogers School of Management Teaching Innovation Award
2017-2018 
TRSM Research Recognition Award, Marketing Department
2017-2018  TRSM Dean's Teaching Award
2013  McDonald’s Excellence in Innovation Award
2007  McDonald’s Circle of Excellence Award
2006  McDonald's Team Leadership Award