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Frederic Dimanche

Dr. Frederic Dimanche

Director, Ted Rogers School of Hospitality and Tourism Management (Sabbatical)
DepartmentHospitality and Tourism Management
OfficeTRS 3-005
Phone(416) 979-5117

Frederic obtained his Ph.D. from the University of Oregon (USA). He then worked as a Professor in the School of Hotel Restaurant and Tourism Administration at the University of New Orleans. After over 15 years in the USA, where he also worked as Research Director of The Olinger Group, a full service marketing research firm, he joined SKEMA Business School in 2001 to create and develop on the French Riviera the Center for Tourism Management and award-winning Master programs in tourism, event, and hospitality management. Frederic joined Ryerson University in 2015.

Frederic has published numerous tourism-related research articles and has co-authored one book (in French) on hospitality management and another one on tourism in Russia. His research has been published in Annals of Tourism Research, the Journal of Travel Research, or the Journal of Travel and Tourism Marketing, among others.

He has contributed as a guest lecturer or as a consultant to universities, private companies, and national or regional tourism organizations in Canada, France, the USA, and other countries in Europe, Asia, and the Americas. Frederic is a past President of the Travel and Tourism Research Association Europe., external link, opens in new window

 @FDimanche, external link, opens in new window

Marketing, consumer behaviour, destination competitiveness

Peer-reviewed publications

Dubois, L.-E., & Dimanche, F. (2022). Brighter but not clearer: Entertainment-dependent destinations dealing with long COVID. Journal of Themed Experience and Attractions Studies2(1)., external link

Griffin, T., Guttentag, D., Lee, S. H. (M.), Giberson, J., & Dimanche, F. (2022). Is VR always better for destination marketing? Comparing different media and styles. Journal of Vacation Marketing, external link

Koç, B., Küçükergin, G., & Dimanche, F. (2022). How destructive are negative tourist-to-tourist interactions despite the mitigating effect of optimism? Journal of Destination Marketing and Management, external link  

Dimanche, F., & Lo, K. (2022). The elusive search for talent: Skill gaps in the Canadian luxury hotel sector. Tourism and Hospitality, 3(1), 31- 46., external link

Della Lucia, M., Dimanche, F., Giudici, E., Camargo, B. A., & Winchenbach, A. (2021). Enhancing tourism education: The contribution of humanistic management. The Humanistic Management Journal, external link

Dubois, L.-E., & Dimanche, F. (2021). The futures of entertainment-dependent cities in a post-COVID world. Journal of Tourism Futures, 7(3), 364-376., external link

Havitz, M. E., Pritchard, M., & Dimanche, F. (2021). Leisure matters: Cross-continent conversations in a time of crisis. Leisure Sciences43(1-2), 323-329., external link

Rech, Y., Paget, E., & Dimanche, F. (2019). Uncertain tourism: Evolution of a French winter sports resort and network dynamics. Journal of Destination Marketing and Management, 12(June), 95-104., external link

Andrades, L., & Dimanche, F. (2019). Destination competitiveness in Russia: Tourism professionals’ skills and competences. International Journal of Contemporary Hospitality Management, external link, opens in new window

Griffin, T., & Dimanche, F. (2017). Urban tourism: The growing role of VFR and immigration. Journal of Tourism Futures, 3(2), 103-113., external link, opens in new window

Andrades, L., & Dimanche, F. (2017). Destination competitiveness and tourism development in Russia: Issues and challenges. Tourism Management, 62, 360-376., external link, opens in new window

Clark, H., Dimanche, F., Cotter, R., & Lee-Rosen, D. (2017). Human capital challenges in the events industry of Canada: Finding innovative solutions. Worldwide Hospitality and Tourism Themes9(4), 424-432., external link

Forgacs, G., & Dimanche, F. (2016). Revenue challenges for hotels in the sharing economy: Facing the Airbnb menace. Journal of Revenue and Pricing Management. 15(6), 509-515., external link, opens in new window

Articles in professional or trade journals & magazines

McClinchey, K. & Dimanche, F. (2021, November 21). Fear of travelling: Canadians need to put travel risk into perspective. The Conversation, external link

Strom, F., & Dimanche, F. (2021, March 31). Retailers in Canada must compete for talent amid challenges due to the pandemic. Retail Insider. Retrieved from, external link

Strom, F., & Dimanche, F. (2021, February 18). The future of retail in Canada. Retail Insider. Retrieved from, external link

Dimanche, F., & Strom, S. (2020, June 22). Customer experience will help retailers overcome the financial hit from coronavirus. The Conversation. Retrieved from, external link

Dimanche, F. (2016, October 24). The case for Toronto’s Expo bid. The National Post. Retrieved from, external link

Forgacs, G., & Dimanche, F. (2016, April 15). How hotels can compete for revenue against the growing threat of Airbnb? Hospitality Net. Retrieved from, external link.

Book contributions

Wright, K.-A., & Dimanche, F. (forthcoming). Canadian immigration policies: Implications for discrimination and biases in tourism employment In S. Slocum (Ed.), Inclusion in tourism: Understanding institutional discrimination and bias. Routledge.

Della Lucia, M., Giudici, E., & Dimanche, F. (2021). Lessons for shared value creation in tourism: The pandemic challenge. In M. Della Lucia & E. Giudici (Eds.), Humanistic management and sustainable tourism: Human, social and environmental challenges. Routledge.

Giberson, J., & Dimanche, F. (2019). Tourism and hospitality insights 16.12: Virtual Reality. In A. Fyall, P. Legohérel, I. Frochot, & Y. Wang, Marketing for Tourism and Hospitality: Collaboration, technology and experiences (pp. 428-430). Routledge.

Andrades, L., & Dimanche, F. (2018). Co-creation of experience value: A tourist behavior approach (Ch. 7). In N. Prebensen, J. Chen, & M. Uysal (Eds.), Creating experience value in tourism (2nd ed., pp. 83-97). CABI.

Dimanche, F., & Andrades, L. (2018). Methodological issues in cross-cultural tourism and hospitality research (Ch. 40). In R. Nunkoo (Ed.), Handbook of research methods in tourism and hospitality management. E. Elgar.

Dodds, R., Dimanche, F., & Sadowski, M. (2018). Planning for growth in islands: The case of Cuba. In M. McLeod & R. Croes (Eds.), Tourism management in warm-water island destinations (pp. 95-107). CABI.

Dimanche, F., & Griffin, T. (2017). Cross-cultural and visual research: Issues and concerns. In E. Sirakaya-Turk, M. Uysal, W. Hammitt, and J. Vaske (Eds.), Research Methods for Leisure, Recreation and Tourism (2nd ed., pp. 228-242). CABI.

​Recently, he has been teaching the following courses:

Undergraduate courses
  • HTM 402 - Strategic Marketing Planning
  • HTT 700 - Current Issues in Hospitality/Tourism - Risk and Crisis Management
  • HTT 700 - Current Issues in Hospitality/Tourism - Luxury Management 
  • HTT 800 - Field Studies in Hospitality and Tourism
Honours & awards
2020    Ryerson’s Associate Vice Provost International's Global Learning Award
2020 Ryerson University Ted Rogers School of Management Outstanding Research Recognition Award
2017 Inducted as a Fellow for the Ontario Hostelry Institute
2013 Elected to the International Academy for the Study of Tourism
2010 University of New Brunswick's Harrison McCain Foundation Research Professor Award