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Photo - Dr. Katie Lebel

Dr. Katie Lebel

Assistant Professor
DepartmentRetail Management
EducationMA, PhD
OfficeTRS 3-035
Phone(416) 979-5000 ext: 553789


Dr. Katie Lebel is an Assistant Professor in TRSM's Department of Retail Management. She earned her PhD at The University of Western Ontario and began her academic career in New York City. Dr. Lebel’s research agenda is focused around gender equity in sport with a particular focus on branding and consumer behaviour. This work has resulted in several publications as well as consulting opportunities with both athletes and sport organizations.

Sport retail, Gender equity, branding, consumer behaviour

Lebel, K., Mumcu, C., Pegoraro, A., LaVoi, N., Lough, N., Antunovic, D. (2021). Re-Thinking Women’s Sport Research: Looking in the Mirror and Reflecting Forward. Frontiers in Sports and Active Living: doi: 10.3389/fspor.2021.746441., external link, opens in new window
Lebel, K., & Vidotto, D. (2021). Stepping Up to the Plate: Why An Investment in Girls Athletic Apparel is Good for the Game. In Fuller, L. (Ed). Uniformly Discussed: Sportswomen’s Apparel Around the World. Palgrave Macmillan.
Prior Courses Taught:
MKT 100 Principles of Marketing
MKT 500 International Sport Marketing
MKT 828 Sport Marketing Concepts and Strategy
RMG 200 Intro to Retail and Services Management
RMG 914 Sport Retail