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Minyu Jodie Zhou

Girl

Major Research Paper

This Major Research Paper (MPR) explores and compares the return on investment (RoI) calculation of pre-implementation and post-implementation of digital asset management (DAM), specifically in the real estate industry. The paper aims to summarize common key performance indicators (KPI) and provide thoughtful insights of forecast and accurate return on investment of digital asset management calculation to real estate professionals. To better address this, interviews with multiple North America Companies in real estate industry will be conducted.

Education

  • Bachelor of Technology in Graphic Communications Management, Ryerson University

Specialization

Publishing, Marketing, Digital Premedia Workflow, Web and Cross Media, Design and Layout

Biography

Minyu Jodie Zhou is a graduate of the Graphic Communications Management program at Ryerson University. During her time at Ryerson, she advanced her understanding of printing and packaging based on her knowledge and skillsets. Jodie also gained many hands-on experiences in design and layout, consumer packaging, digital premedia workflow, etc. In her third year, she demonstrated a strong interest in book production and publishing, so she concentrated on publishing. 

After graduation, Jodie worked at Lee & Associates Commercial Real Estate - Toronto as a Marketing & Media Coordinator. She established a solid understanding of the real estate industry when responsible for listing marketing package, drone video coordination, website updates, quarterly newsletter content creation, etc. Besides, Jodie has been able to assist in the marketing initiative curated to a specific asset type. 

Why Digital Media?

During Jodie's time at Lee & Associates Toronto, she recognized that the real estate industry is slowly changing from traditional marketing materials such as print-out brochures and postcards to digital media such as HTMLs, listing land pages, and drone videos responsive and interactive. Jodie saw the rising demand for digital media from projects she had been working on - more drone video requests, virtual tours, 3d tour renderings. Therefore she decided to pursue her Master of Digital Media at Ryerson. 

Links

LinkedIn: www.linkedin.com/in/jodiezhou 
Website: www.jodiezhou.com