MDM 10.0 Industry Day – Ripple

This multidisciplinary research paper aims to observe factors contributing to men who have sex with men (MSM) using other individuals’ photos for the purpose of catfishing on dating applications through digital media lens. A series of Educational Tiktoks has been posted on @armpasut to highlight my research results to raise awareness about catfishing in the MSM community.

My research will examine what the future looks like for the music industry, how this digital change is going to impact artist discovery and lastly how creatives have become autonomous in developing their own careers through the use of social media, specifically on TikTok. To analyze how new media has affected the industry, this research delves into why artists choose to display their work on social platforms, how TikTok benefits upcoming artists, understanding viral content and trend culture, and lastly a wider look into user-generated content on other social media platforms.

The purpose of this research is to assess user engagement for a social media campaign by Amazon. This campaign encourages users and influencers to post pictures and videos of Amazon products as part of the influencer marketing program. Through this research, we aim to establish the platform which is best suited for advertisements of products. Once we have established a suitable platform for such marketing campaigns, we will then further analyze what other factors affect the engagement rate of posts. We will be considering factors such as usage of hashtags, type of posts, as well as sentiments which affect the engagement rate.

The research focuses on challenges faced by new entrepreneurs while launching a tech startup in Canada mainly in Toronto. The research is divided into two parts; Firstly, the research paper would identify the challenges that budding entrepreneurs experience when they are in the early stage of their tech startup journey. The second portion will serve as a response to the problems that were the subject of the first part of research, and we will either develop a manual, guide or another type of digital response, to address those issues.

My research will examine the potential gender bias in automated job assessment of immigrant women in Canada. The research will delve into the discrepancies, conformity in the artificial Intelligent (AI) systems and how it impacts the already marginalized immigrant women in their job search. It’ll explore the relationship, interactions and intersections between gender and artificial intelligence to assess the impact of the technological trend of automation and how it might affect the procedure of acquiring the right job roles based purely on their skills. 

This research creates an immersive experience using virtual reality (VR) technologies that allows a more natural perception of disability and portrays disabled people (wheelchair users) living in Toronto. The VR 360° video intends to present the narrative and story more engagingly – leading the audience to have a better understanding of accessibility issues in Toronto and to be able to learn it from the perspective of a disabled person or a wheelchair user. 

This research explores how combinging interactive data visualizations and storytelling can increase active learning and hence have a higher chance of having a lasting impact on the audience. The project will be an attempt to combine data and storytelling and understand why such a form of education / newscasting is not yet common and how it can be made easier and more accessible to replicate.

This research presents Ontario's current emergency management framework and what the province made available to the public in terms of educational and public safety promotion resources. Identifying the limited resources provided by the government across digital platforms on these topics, my project will delve into serious games, their educational benefits, and how they are uniquely excellent educational tool candidates for topics such as public safety and emergency preparedness. Accompanied by this research will be a game prototype called Snow Day, targeting 4-8-year-old players, and educating players on response protocols for cold weather-related emergencies.

My project is a VR experience aiming to revive Traditional Motifs of Persian Architecture. To reach this goal, it is important to consider the impacts of the design of the 3D Space on user-space Interactions.

This study explores the theoretical methods of analyzing the layman’s perception and understanding of VR spaces. I will be designing and examining a VR model with the aim of developing user-centric measures that could be used to analyze spatial cognition in VR architectural models. This research and the guidelines developed through it will serve as a preliminary study to a proposed future project that will evaluate the effectiveness of VR in communicating the ideas of the architect or designer to non-experts.

The main goal of this research is to understand how virtual reality (VR) technologies can be used to present tangible and intangible heritages, and enable a deeper understanding of history, culture, and the human experience of inhabiting the space. Through developing a VR application for a hypothetical cultural heritage exhibition about Kowloon Walled City, a lost historical site in Hong Kong, it intends to explore advantages and challenges of adopting VR in cultural heritage and museums.