Minor in Corporate Strategy and Communications
Corporate strategy and corporate communication are closely aligned. Corporate strategy defines the scope of the firm in terms of the industries and markets in which it competes allowing for strategy decisions related to such matters as investment in diversification, vertical integration, acquisitions, and new ventures. The corporate communication function contributes to the implementation of those strategic decisions through effective communication with strategic stakeholders.
Administered by: Ted Rogers School of Business Management, Entrepreneurship & Strategy Department
School of Professional Communication
Exclusions: This minor is not available to students in the following
programs:
To receive this Minor, students must complete six (6) courses in total from the following curriculum:
Three (3) Required courses:
- BUS 600 Introduction to Contemporary Business Strategy
- CMN 279 Introduction to Professional Communication or CMN 200 Introduction to Professional Writing
- CMN 413 Corporate Communications
Plus one (1) of the following:
- BUS 850 Strategy Development in Uncertain Times
- CMN 306 Risk and Crisis Communication
- ENT 777 Intrapreneurship, Spinouts and Innovation
Plus two (2) of the following. At least one (1) must be a CMN course:
- CMN 288 Communication and Social Media
- CMN 305 Strategic Public Relations in ProCom
- CMN 313 Organizational Problem Solving and Report Writing
- CMN 314 Professional Presentations
- CMN 406 Communication in an Indigenous Context
- BSM 600 The Mature Business
- BUS 800 Strategic Management
- ITM 707 Strategy, Management and Acquisition
- RMG 500 Retail Strategy
Please see Senate Policy 2, Section 7.4 for further information about Minors.