Retailer Perspectives on Category Management
Category Management is a collaborative process between retailers and manufacturers to optimize sales and profitability, deliver customer value and meet consumer and shopper needs through the strategic management of product categories. The course provides students with a solid foundation of Category Management knowledge and industry best practices for the coming decade via classroom learning and online modules. Students have the opportunity to build and develop data analysis, critical thinking and decision-making skills across three key areas: pricing, promotion and assortment. The course prepares students to write the Level 1 Professional Category Management Program exam, and if successful earn an industry-valued digital credential.