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Building the Brand
In this course, students learn to take control of their careers by creating unique personal brands and developing effective audience-building strategies. Students will apply marketing principles, digital content-building techniques and social media analytics towards the process of conceiving a personal brand. The coursework drives toward the launch of a professional-level, personally branded website that includes custom design features and specialized content for a target audience. (Replaces JRN 803 and JRN 316.)
Weekly Contact: Lab: 3 hrs.
GPA Weight: 1.00
Course Count: 1.00
Billing Units: 1
Mentioned in the Following Calendar Pages
*List may not include courses that are on a common table shared between programs.