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ITM 795

Social Media Analytics

This course will help students develop a deeper understanding of social media analytics. Students will be introduced to the types of questions that can be answered using publicly available social media datasets with users’ privacy and research ethics in mind. Students will collect, clean and analyze data from social media using sentiment and social network analysis techniques. They will also prepare reports to demonstrate how the project outcomes can support evidence-based, data-driven management practices.
Weekly Contact: Lecture: 3 hrs.
GPA Weight: 1.00
Course Count: 1.00
Billing Units: 1


ITM 207 or HTM 402 or MKT 500 or RMG 821 or QMS 442




ITM 733

Custom Requisites


Mentioned in the Following Calendar Pages

*List may not include courses that are on a common table shared between programs.