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Building on concepts gained in core ITM business and technology courses, this course will advance theoretical knowledge and applications of electronic commerce (e-Commerce). It integrates technical, social, and business aspects involved in the creation and maintenance of an e-Commerce presence. Business, financial and marketing models that underpin e-Commerce are advanced. Interface, interaction and database design as well as security and analytics measures necessary for building and maintaining an e-Commerce presence are explained. E-commerce examples illustrating course concepts are discussed and analyzed. All concepts are applied in a hands-on laboratory and project activities.
Weekly Contact: Lab: 1 hr. Lecture: 2 hrs.
GPA Weight: 1.00
Course Count: 1.00
Billing Units: 1
Mentioned in the Following Calendar Pages
*List may not include courses that are on a common table shared between programs.
- Business Technology Management Core Elective Table I
- ITM 350 - Concepts of e-Business
- Minor in EBusiness
- RMG 910 - Omni-Channel Retailing