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Strategic Communications in Fashion
This course examines the principles and applications of communications in the fashion industry. Students explore topics including traditional and social media platforms, public and media relations, strategic messaging, and advocacy. They also develop an understanding of the stakeholders in fashion communications and strategies to collaborate with them. Assessment comprises of individual and group projects, including the analysis of case studies and the development of a fashion-focused media campaign.
Weekly Contact: Lecture: 3 hrs.
GPA Weight: 1.00
Course Count: 1.00
Billing Units: 1
Mentioned in the Following Calendar Pages
*List may not include courses that are on a common table shared between programs.