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RMG 817

Digital Advertising in Retailing

The digital age has opened up new channels of communication and new types of messages. This course will offer students real world experience in planning, implementing and measuring a digital marketing campaign that is embedded in an integrated marketing and retail and services strategy. Students will become AdWords Google Ads Certified and will work with a retail business or service provider to plan, execute, and measure a digital advertising campaign.
Weekly Contact: Lecture: 3 hrs.
GPA Weight: 1.00
Course Count: 1.00
Billing Units: 1


RMG 200





Custom Requisites


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*List may not include courses that are on a common table shared between programs.